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  • Beyond the Dark Arts

    Advancing Marketing and Communication Theory and Practice

    Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and ... Leer más

    $91.99 USD

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  • Ethical Evidence and Policymaking

    Interdisciplinary and International Research

    Edición de Ron Iphofen, Dónal O’Mathúna ...
    EPDF and EPUB available Open Access under CC-BY-NC-ND licence.This important book offers practical advice for using evidence and research in policymaking. The book has two aims. First, it builds a case for ethics and global values in research and knowledge exchange, and second, it examines specific policy areas and how evidence can guide practice.The book covers important policy areas including ... Leer más

    Gratis

  • Leadership in Health Care

    A European Perspective

    de Neil Goodwin ...
    Series series Health Management
    This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU membership, and the increasing number of patients, staff, governments and healthcare employers viewing Europe as a single market for healthcare provision ... Leer más

    $73.99 USD

  • Human Resource Management

    Authoritatively and expertly written, the new seventh edition of Bratton and Gold's Human Resource Management builds upon the enduring strengths of this renowned book. Thoroughly updated, topical and accessible, this textbook explores the theory and practice of human resource management and will encourage your students to reflect critically on the realities of the ever-changing world of work.The ... Leer más

    $64.99 USD

  • The Oxford Handbook of Health Care Management

    Series series Oxford Handbooks
    This Handbook provides an authoritative overview of current issues and debates in the field of health care management. It contains over twenty chapters from well-known and eminent academic authors, who were carefully selected for their expertise and asked to provide a broad and critical overview of developments in their particular topic area. The development of an international perspective and ... Leer más

    $35.99 USD

  • Nursing Leadership

    Nursing Leadership covers contemporary concepts in leadership and management and their application to nursing practice. In addition to covering the fundamentals, a wide range of current topics are addressed including: change management, contemporary approaches to nursing care delivery & health outcomes evaluation; developing & enhancing quality in nursing practice; research based practice; ... Leer más

    $83.99 USD

  • Radical Solutions and Open Science

    An Open Approach to Boost Higher Education

    Edición de Daniel Burgos ...
    Series series Education (R0)
    This open access book presents how Open Science is a powerful tool to boost Higher Education. The book introduces the reader into Open Access, Open Technology, Open Data, Open Research results, Open Licensing, Open Accreditation, Open Certification, Open Policy and, of course, Open Educational Resources. It brings all these key topics from major players in the field; experts that present the ... Leer más

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  • Marketing Ethics & Society

    Edición de Lynne Eagle, Stephan Dahl ...
    Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book ... Leer más

    $94.99 USD

  • Policy-Making as Designing

    The Added Value of Design Thinking for Public Administration and Public Policy

    Series series New Perspectives in Policy and Politics
    The articles on which Chapters 4, 5 and 6 are based are available Open Access under CC-BY-NC licence.Design approaches to policy-making have gained increasing popularity among policy makers in recent years.First published as a special issue of Policy & Politics, this book presents original critical reflections on the value of design approaches and how they relate to the classical idea of public ... Leer más

    $47.99 USD

  • Online Teaching and Learning in Higher Education during COVID-19

    International Perspectives and Experiences

    Edición de Krishna Bista, Roy Chan, Ryan Allen ...
    This timely volume documents the immediate, global impacts of the coronavirus pandemic (COVID-19) on teaching and learning in higher education. Focusing on student and faculty experiences of online and distance education, the text provides reflections on novel initiatives, unexpected challenges, and lessons learned.Responding to the urgent need to better understand online teaching and learning ... Leer más

    $60.99 USD

  • Construction Innovation and Process Improvement

    Innovation in construction is essential for growth. The industry strives to remain competitive using a variety of approaches and needs to engage structured initiatives linked to proven innovation concepts, techniques and applications. Even in mature markets like the Architecture, Engineering and Construction (AEC) sector, where business behaviour is generally considered as being risk averse, it is ... Leer más

    $111.00 USD

  • Health Communication

    A Media and Cultural Studies Approach

    de Belinda Lewis ...
    This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:- How are communities using media to ... Leer más

    $38.99 USD