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  • New Keto Cooking

    Fresh Ideas for Delicious Low-Carb Meals at Home

    Restaurant-Quality Meals You Won’t Believe Are KetoChef Michael Silverstein brings his culinary know-how into your home with this collection of fresh, flavorful recipes that reimagine Keto cuisine. Instead of falling back on the typical “diet” substitutions, the unique dishes in this book have been carefully developed to feature big, bold flavors and smarter cooking methods that set them apart ... Leer más

    $9.99 USD

  • New Keto: Dinner in 30

    Super Easy and Affordable Recipes for a Healthier Lifestyle

    **Runner-up on MasterChef All-Stars with Gordon Ramsay**Quality Keto Meals to Simplify Your LifeNow, fitting the Keto diet into your lifestyle is both simple and affordable! Celebrity chef Michael Silverstein is back with 60 outstanding recipes that cut down on carbs and time spent in the kitchen. His latest collection brings you restaurantworthy Keto dinners that are ready in no time at all—30 ... Leer más

    $12.99 USD

  • Language in Culture

    Lectures on the Social Semiotics of Language

    Language enables us to represent our world, rendering salient the identities, groups, and categories that constitute social life. Michael Silverstein (1945–2020) was at the forefront of the study of language in culture, and this book unifies a lifetime of his conceptual innovations in a set of seminal lectures. Focusing not just on what people say but how we say it, Silverstein shows how discourse ... Leer más

    $34.99 USD

  • New Comfort Cooking

    Homestyle Keto Recipes that Won't Bust Your Belt or Wallet

    **“Mike is refining American comfort food." —GORDON RAMSAYKeto Takes on Beloved Favorites**If you think going Keto means giving up your guilty pleasures, think again. Chef Michael Silverstein, author of New Keto Cooking, is back with this stick-to-your-ribs collection of low-carb comfort foods everyone will love. His renowned culinary skills make him an expert on Keto substitutions that don’t ... Leer más

    $11.99 USD

  • Creatures of Politics

    Media, Message, and the American Presidency

    This analysis of campaign messaging and image-making is "a fascinating read and an illuminating look into the complex realm of political rhetoric" ( Publishers Weekly).It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores ... Leer más

    Antes $12.99 USD Ahora $2.99 USD o gratis con Kobo Plus

  • Women Want More

    How to Capture Your Share of the World's Largest, Fastest-Growing Market

    In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about ... Leer más

    $18.99 USD

  • Trading Up

    Why Consumers Want New Luxury Goods--and How Companies Create Them

    Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much ... Leer más

    Antes $6.99 USD Ahora $4.99 USD

  • Audiolibro

    Rocket

    Eight Lessons to Secure Infinite Growth

    Completo

    12 hora 33 minutos

    Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by ... Leer más

    $24.99 USD

  • On New Shores

    Understanding Immigrant Fathers in North America

    Over the past several decades, researchers as well as social policymakers and educators have acknowledged the importance that fathers play in their children's lives. A good deal of research on fathering has been conducted among Euro-American families in North America. However, our understanding of fathering across various ethnic groups remains limited. Throughout Canada and the United States, the ... Leer más

    $49.99 USD

  • Treasure Hunt

    Inside the Mind of the New Consumer

    The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes ... Leer más

    $5.99 USD

  • Online Dating For Dummies

    Chances are, you've heard about Internet dating from a friend, or an online banner ad has caught your eye. If you've given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting people via the Internet is only for the disenfranchised or socially unskilled.From their own ... Leer más

    $13.00 USD

  • Rocket

    Il segreto della crescita in otto lezioni

    Rocket racconta la storia di sedici leader straordinari che hanno dato vita a grandi brand. Due esempi: Leslie Wexner spiega come ha trasformato due soli negozi in Victoria’s Secret, un marchio internazionale da 6,5 miliardi di dollari; Howard Schultz ripercorre la strada che da una piccola caffetteria di Seattle ha condotto a Starbucks, un’azienda con 22.000 punti vendita. Ogni case history ... Leer más

    $17.99 USD