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1 - 12 de 12 resultados para “michael naraine”
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  • Canadian Sport Marketing

    de Norm O'Reilly, Benoit Seguin, Gashaw Abeza, Michael L. Naraine ...
    The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of ... Leer más

    $67.99 USD

  • Understanding Esports

    An Introduction to the Global Phenomenon

    de Jessalyn Coble, Gabriella Devia-Allen, Catherine Einstein, Mark Grabowski, Jue Hou, Kyra Keene, Jake Kucek, Madison Lanier, Timothy Mirabito, Michael Naraine, Laura Purcell, R. Pierre Rodgers, Andrew Shaw, Brett Sherrick, L. Paul Strait, Damion Sturm, Henry Wear, Steve Young, Kelly L. Adams, Ellen B. Drogin Rodgers, Lee K. Farquhar, John George IV, James D. Ivory, Maria A. Moore, Brenda P. Wiggins, Andrew C. Billings, Nick Bowman, Gregory A. Cranmer, David P. Hedlund, Karen McGrath ...
    Understanding Esports: An Introduction to the Global Phenomenon places professional Esports, a rapidly growing industry, in both the cultural and athletic landscape. This book explores how the rise of professional gaming has shaped—and been shaped by—media trends, interpersonal communication, and what it means to be classified as an athlete. Ryan Rogers has assembled contributors from a variety of ... Leer más

    $38.99 USD

  • Strategic Sport Marketing

    de Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine ...
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a ... Leer más

    $68.99 USD

  • Sport Management

    Principles and Applications

    de Russell Hoye, Katie Misener, Michael L. Naraine, Catherine Ordway ...
    Series series Sport Management Series
    Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry.Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a ... Leer más

    $80.99 USD

  • The Routledge Handbook of Digital Sport Management

    Edición de Michael L. Naraine, Ted Hayduk III, Jason P. Doyle ...
    Series series Routledge International Handbooks
    The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context.Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital ... Leer más

    $66.99 USD

  • The Making of Good Supervision: Learning to Say "No"

    de Jennifer Ms. Elliott, Aditya Narain, Ian Tower, José Vinãls, Pierluigi Bologna, Michael Hsu, Jonathan Fiechter ...
    Series Libro 2010 - IMF Staff Position Notes
    The quality of financial sector supervision has emerged as a key issue from the financial crisis. While most countries operated broadly under the same regulatory standards, differences emerged in supervisory approaches. The international response to this crisis has focused on the need for more and better regulations (e.g., in areas such as bank capital, liquidity and provisioning) and on ... Leer más

    $4.99 USD

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  • Routledge Handbook of Sports Sponsorship

    Successful Strategies

    de Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill ...
    Traducido por Pierre-François Lalonde, Elizabeth Christopherson ...
    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.The text also provides an accessible review of the legal issues ... Leer más

    $120.99 USD

  • Sport Public Relations

    de G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold ...
    Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined ... Leer más

    $70.99 USD

  • Sports Fundraising

    Dynamic Methods for Schools, Universities and Youth Sport Organizations

    de David Kelley ...
    Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration ... Leer más

    $59.99 USD

  • Routledge Handbook of Sports Marketing

    Edición de Simon Chadwick, Nicolas Chanavat, Michel Desbordes ...
    Series series Routledge International Handbooks
    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.Featuring contributions from ... Leer más

    $76.99 USD

  • Managing Sport Facilities and Major Events

    Second Edition

    de Eric C. Schwarz ...
    Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an ... Leer más

    $84.99 USD

  • Football Club Management

    Insights from the Field

    de Ian Lawrence ...
    Series series Routledge Research in Football
    The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application.The international commercialisation of football has led to a fundamental ... Leer más

    $70.99 USD