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1 - 12 de 20 resultados para “michael j silverstein”
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  • Trading Up

    Why Consumers Want New Luxury Goods--and How Companies Create Them

    de Michael J. Silverstein, Neil Fiske, John Butman ...
    Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much ... Leer más

    Antes $6.99 USD Ahora $4.99 USD

  • Treasure Hunt

    Inside the Mind of the New Consumer

    de Michael J. Silverstein, John Butman ...
    The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes ... Leer más

    $5.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    Women Want More

    de Kate Sayre, John Butman, Michael J. Silverstein ...
    Narrado por Kellie Fitzgerald ...

    Completo

    10 hora 14 minutos

    Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and ... Leer más

    $28.99 USD

  • Rocket

    Il segreto della crescita in otto lezioni

    de Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ...
    Rocket racconta la storia di sedici leader straordinari che hanno dato vita a grandi brand. Due esempi: Leslie Wexner spiega come ha trasformato due soli negozi in Victoria’s Secret, un marchio internazionale da 6,5 miliardi di dollari; Howard Schultz ripercorre la strada che da una piccola caffetteria di Seattle ha condotto a Starbucks, un’azienda con 22.000 punti vendita. Ogni case history ... Leer más

    $17.99 USD

  • Audiolibro

    Treasure Hunt

    Inside the Mind of the New Consumer

    de Michael J. Silverstein, John Butman ...
    Narrado por John H. Mayer ...

    Completo

    9 hora 19 minutos

    A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... Leer más

    $15.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Rocket: Eight Lessons to Secure Infinite Growth

    de Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ...
    Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by ... Leer más

    $19.99 USD

  • The $10 Trillion Prize

    Captivating the Newly Affluent in China and India

    de Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael ...
    Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college ... Leer más

    $21.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    Rocket

    Eight Lessons to Secure Infinite Growth

    de Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ...

    Completo

    12 hora 33 minutos

    Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by ... Leer más

    $24.99 USD

  • Women Want More

    How to Capture Your Share of the World's Largest, Fastest-Growing Market

    de Kate Sayre, John Butman, Michael J. Silverstein ...
    In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about ... Leer más

    $18.99 USD

  • Audiolibro

    The $10 Trillion Prize

    Captivating the Newly Affluent in China and India

    de Carol Liao, David Michael, Michael J. Silverstein, Abheek Singhi ...
    Narrado por Don Hagen ...

    Completo

    11 hora 31 minutos

    Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be nearly one billion middle-class consumers in China and India within the next ten years?• More than 135 million Chinese and Indians will graduate from ... Leer más

    $29.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • New Keto Cooking

    Fresh Ideas for Delicious Low-Carb Meals at Home

    de Michael Silverstein ...
    Restaurant-Quality Meals You Won’t Believe Are KetoChef Michael Silverstein brings his culinary know-how into your home with this collection of fresh, flavorful recipes that reimagine Keto cuisine. Instead of falling back on the typical “diet” substitutions, the unique dishes in this book have been carefully developed to feature big, bold flavors and smarter cooking methods that set them apart ... Leer más

    $9.99 USD

  • Online Dating For Dummies

    de Judith Silverstein, Michael Lasky ...
    Chances are, you've heard about Internet dating from a friend, or an online banner ad has caught your eye. If you've given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting people via the Internet is only for the disenfranchised or socially unskilled.From their own ... Leer más

    $13.00 USD