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1 - 12 de 12 resultados para “michael barzelay”
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  • Michael Barzelay - L'élaboration d'une discipline professionnelle et académique du management public

    de Annie Bartoli, Hervé Chomienne ...
    Series series Les Grands Auteurs
    Barzelay était précédemment enseignant-chercheur en politique publique à la Kennedy School of Government de Harvard University, période pendant laquelle il a publié son premier livre dans le champ du management public en 1992. Depuis lors, sa production scientifique a été constante dans ce champ, avec des articles académiques et des ouvrages-clés comme The New Public management. Improving Research ... Leer más

    $4.99 USD

  • Contextual Pricing: The Death of List Price and the New Market Reality

    de Michael Barzelay, John G. Hanson, Cecilia Nguyen, Robert G. Docters ...
    A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former ... Leer más

    $22.99 USD

  • Public Management as a Design-Oriented Professional Discipline

    de Michael Barzelay ...
    This is an open access title available under the terms of a [CC BY-NC-ND 4.0] License. It is free to read, download and share on Elgaronline.com. While public management has become widely spoken of, its identity and character is not well-defined. Such disparity is an underlying problem in developing public management within academia, and in the eyes of practitioners. In this book, Michael Barzelay ... Leer más

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  • The Hacking of the American Mind

    The Science Behind the Corporate Takeover of Our Bodies and Brains

    de Robert H. Lustig ...
    **"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive ... Leer más

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  • 101 Games and Activities for Children With Autism, Asperger’s and Sensory Processing Disorders

    de Tara Delaney ...
    LEARNING THROUGH PLAYOne of the best ways for children with autism, Asperger's, and sensory processing disorders to learn is through play. Children improve their motor skills, language skills, and social skills by moving their bodies and interacting with their environment. Yet the biggest challenges parents, teachers, and loved ones face with children on the autism spectrum or with sensory ... Leer más

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  • Backstage Wall Street: An Insider’s Guide to Knowing Who to Trust, Who to Run From, and How to Maximize Your Investments

    de Joshua M. Brown ...
    Chances are you haven’t been making the best investing decisions.Why?BECAUSE THAT’S HOW WALL STREET WANTS IT“[T]he always irreverent author of the Reformed Broker blog has written an excellent narrative that shares all of your broker’s dirty little secrets. Much like Michael Lewis’ Liar’s Poker captured the essence of 1980s institutional Wall Street, Brown’s Backstage Wall Street recreates the ... Leer más

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  • The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life

    de David Krueger, John David Mann ...
    If money were about math, none of us would be carrying any debt.The numbers are simple. What’s complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don’t simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.Without realizing it, we give money meaning it ... Leer más

    $29.99 USD

  • The Art of Organizing Anything: Simple Principles for Organizing Your Home, Your Office, and Your Life

    Simple Principles for Organizing Your Home, Your Office, and Your Life

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  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

    Reinventing Your Company in a Customer-Driven Marketplace

    de Sean Moffitt, Mike Dover, Don Tapscott ...
    Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... Leer más

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  • The McGraw-Hill 36-Hour Course: Online Marketing

    de Lorrie Thomas ...
    Series series McGraw-Hill 36-Hour Courses
    A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to ... Leer más

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  • Building High Performance Government Through Lean Six Sigma: A Leader's Guide to Creating Speed, Agility, and Efficiency

    de Mark Price,Walter Mores,Hundley M. Elliotte ...
    Your handbook to successful LSS deployment in federal services Implementing Lean Six Sigma in a federal agency can be a vastly different process than applying it in the private sector; with government comes a host of unique challenges and complexities. Written by an author team that ranks among the few recognized LSS leaders who have worked directly with its deployment in the federal sector, Lean ... Leer más

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