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  • Product Operations

    How successful companies build better products at scale

    Product Operations is the discipline of helping your Product Management function scale well. Surrounding the team with all of the essential inputs to set strategy, prioritize, and streamline ways of working.Many companies want to reap the benefits of economies of scale that comes with being a product-led company. As our businesses change shape to focus more on software, so do our ways of working. ... Leer más

    $9.99 USD

  • Escaping the Build Trap

    How Effective Product Management Creates Real Value

    de Melissa Perri ...
    To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... Leer más

    $24.99 USD

  • Product Operations

    Como empresas bem-sucedidas constroem produtos melhores em escala

    Hoje, cada vez mais as empresas estão enxergando o software como a principal alavanca de crescimento. Independentemente de terem começado como uma empresa de SaaS ou escolhido transformar seus negócios para impulsionar a inovação, essas organizações estão enfrentando desafios ao tentar escalar efetivamente suas equipes de software de forma a produzir resultados efetivos, como: - Permitir a tomada ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • Raus aus der Feature-Falle

    Wie effektives Produktmanagement echten Mehrwert schafft

    de Melissa Perri ...
    Traducido por Jørgen W. Lang ...
    Echter Mehrwert statt Feature-SammelsuriumUS-Bestseller zum Thema ProduktmanagementFür Produktmanager aller Karrierestufen, Führungskräfte, aber auch Entwickler, DesignerMit praxistauglichen Tools, Techniken und FallstudienDie Feature-Falle schnappt immer dann zu, wenn Unternehmen sich stärker auf die Auslieferung und die Entwicklung von Features konzentrieren als auf den tatsächlichen Mehrwert ... Leer más

    $31.99 USD o gratis con Kobo Plus

  • Audiolibro

    Escaping the Build Trap

    How Effective Product Management Creates Real Value

    de Melissa Perri ...
    Narrado por Erin deWard ...

    Completo

    6 hora 44 minutos

    To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... Leer más

    $15.99 USD

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    EMPOWERED

    Ordinary People, Extraordinary Products

    de Marty Cagan ...
    Narrado por Marty Cagan ...

    Completo

    11 hora 9 minutos

    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their ... Leer más

    $19.99 USD

  • Empowered

    Ordinary People, Extraordinary Products

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    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... Leer más

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  • Loved

    How to Rethink Marketing for Tech Products

    Series series Silicon Valley Product Group
    Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product ... Leer más

    $22.00 USD

  • Customer Success

    How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Leer más

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  • Product Management For Dummies

    Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Leer más

    $17.00 USD

  • Sales Pitch: How to Craft a Story to Stand Out and Win

    de April Dunford ...
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Leer más

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  • The New Solution Selling : The Revolutionary Sales Process That is Changing the Way People Sell: The Revolutionary Sales Process That is Changing the Way People Sell

    The Revolutionary Sales Process That is Changing the Way People Sell

    THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples ... Leer más

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