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Public Relations in the Military

The Scope, Dynamic, and Future of Military Communications

de Bob Pritchard, Mari K. Eder, Kim Marks Malone, Matthew Kroll, Katie Cousins, Skye Martin ...

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs ... Leer más

$12.99 USD

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs
... Leer más

The Kill Chain

Defending America in the Future of High-Tech Warfare

de Christian Brose ...

From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might.For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons that it fights with, have been uncontested. That old reality, however, is rapidly deteriorating. America's ... Leer más

$11.99 USD

Disponible también en: Audiolibro

From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might.For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons that it fights with, have been uncontested. That old reality, however, is rapidly deteriorating. America's
... Leer más

Disponible también en: Audiolibro
One Mission

How Leaders Build a Team of Teams

de Chris Fussell, C. W. Goodyear ...

From the co-author ofthe New York Times bestseller Team of Teams, a practical guide for leaders looking to make their organizations more interconnected and unified in the midst of sudden change.Too often, companies end up with teams stuck in their own silos, pursuing goals and metrics in isolation. Their traditional autocratic structures create stability, scalability, and predictability -- but in ... Leer más

Antes $11.99 USD Ahora $4.99 USD

Disponible también en: Audiolibro

From the co-author ofthe New York Times bestseller Team of Teams, a practical guide for leaders looking to make their organizations more interconnected and unified in the midst of sudden change.Too often, companies end up with teams stuck in their own silos, pursuing goals and metrics in isolation. Their traditional autocratic structures create stability, scalability, and predictability -- but in
... Leer más

Disponible también en: Audiolibro
Drucker on Leadership

New Lessons from the Father of Modern Management

de William A. Cohen ...

Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading.In Drucker on Leadership, William A. Cohen explores Drucker’s lost ... Leer más

$19.00 USD

Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading.In Drucker on Leadership, William A. Cohen explores Drucker’s lost
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Red Team

How to Succeed By Thinking Like the Enemy

de Micah Zenko ...

Essential reading for business leaders and policymakers, an in-depth investigation of red teaming, the practice of inhabiting the perspective of potential competitors to gain a strategic advantageRed teaming. The concept is as old as the Devil's Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams are used widely in both the public ... Leer más

$17.99 USD

Disponible también en: Audiolibro

Essential reading for business leaders and policymakers, an in-depth investigation of red teaming, the practice of inhabiting the perspective of potential competitors to gain a strategic advantageRed teaming. The concept is as old as the Devil's Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams are used widely in both the public
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Disponible también en: Audiolibro
Innovation Nation

How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do to Get It Back

de John Kao ...

Not long ago, Americans could rightfully feel confident in our preeminence in the world economy. The United States set the pace as the world's leading innovator: from the personal computer to the internet, from Wall Street to Hollywood, from the decoding of the genome to the emergence of Web 2.0, we led the way and the future was ours. So how is it, bestselling author and leading expert on ... Leer más

$14.99 USD

Not long ago, Americans could rightfully feel confident in our preeminence in the world economy. The United States set the pace as the world's leading innovator: from the personal computer to the internet, from Wall Street to Hollywood, from the decoding of the genome to the emergence of Web 2.0, we led the way and the future was ours. So how is it, bestselling author and leading expert on
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Changing Your Company from the Inside Out

A Guide for Social Intrapreneurs

de Gerald F. Davis, Christopher J. White ...

MAKE YOUR COMPANY A FORCE FOR GOODYou’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact.Welcome to the club-you’re a social intrapreneur.But even with your ... Leer más

$20.99 USD o gratis con Kobo Plus

MAKE YOUR COMPANY A FORCE FOR GOODYou’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact.Welcome to the club-you’re a social intrapreneur.But even with your
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2012 US Department of Defense Strategic Guidance - Sustaining U.S. Global Leadership: Priorities for the 21st Century Defense

de United States Government US DoD Department of Defense ...

2012 US Department of Defense Strategic Guidance - Sustaining U.S. Global Leadership: Priorities for the 21st Century Defense ... Leer más

$0.99 USD

2012 US Department of Defense Strategic Guidance - Sustaining U.S. Global Leadership: Priorities for the 21st Century Defense
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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

de William Cohen ...

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the ForewordConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant ... Leer más

$27.99 USD

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the ForewordConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant
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The Cybersecurity Dilemma

Hacking, Trust and Fear Between Nations

de Ben Buchanan ...

Why do nations break into one another's most important computer networks? There is an obvious answer: to steal valuable information or to attack. But this isn't the full story. This book draws on often-overlooked documents leaked by Edward Snowden, real-world case studies of cyber operations, and policymaker perspectives to show that intruding into other countries' networks has enormous defensive ... Leer más

$24.99 USD

Why do nations break into one another's most important computer networks? There is an obvious answer: to steal valuable information or to attack. But this isn't the full story. This book draws on often-overlooked documents leaked by Edward Snowden, real-world case studies of cyber operations, and policymaker perspectives to show that intruding into other countries' networks has enormous defensive
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What Should Think Tanks Do?

A Strategic Guide to Policy Impact

de Andrew Dan Selee ...

Think tanks and research organizations set out to influence policy ideas and decisions—a goal that is key to the very fabric of these organizations. And yet, the ways that they actually achieve impact or measure progress along these lines remains fuzzy and underexplored. What Should Think Tanks Do? A Strategic Guide for Policy Impact is the first practical guide that is specifically tailored to ... Leer más

$17.99 USD

Think tanks and research organizations set out to influence policy ideas and decisions—a goal that is key to the very fabric of these organizations. And yet, the ways that they actually achieve impact or measure progress along these lines remains fuzzy and underexplored. What Should Think Tanks Do? A Strategic Guide for Policy Impact is the first practical guide that is specifically tailored to
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Leading the Charge

Leadership Lessons from the Battlefield to the Boardroom

de Tony Zinni, Tony Koltz ...

"What's happened to our leaders and to our leadership?"Based on General Zinni's leadership experiences from the battlefield to the boardroom, Leading the Charge shows a new way through the significant leadership challenges of the 21st century.The times are changing at an ever-increasing velocity. Old systems, organizations, and ways of operating no longer work in our dynamic, complex and ... Leer más

$2.99 USD

Disponible también en: Audiolibro

"What's happened to our leaders and to our leadership?"Based on General Zinni's leadership experiences from the battlefield to the boardroom, Leading the Charge shows a new way through the significant leadership challenges of the 21st century.The times are changing at an ever-increasing velocity. Old systems, organizations, and ways of operating no longer work in our dynamic, complex and
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Public Relations in the Military

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The Kill Chain

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2012 US Department of Defense Strategic Guidance - Sustaining U.S. Global Leadership: Priorities for the 21st Century Defense

Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

The Cybersecurity Dilemma

What Should Think Tanks Do?

Leading the Charge

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