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  • What If You Tried This At Work

    A Field Guide of Possibilities for Becoming an Invaluable Manager

    "...an invaluable resource that I could immediately apply as an early-stage entrepreneur..." -Kelly Barnett, founder and CEO of SoloSpouse"This book offers the fuel to accelerate your journey as a manager and leader for those willing to grab the baton." -Jeff Shuman, board member and former Chief Human Resources Officer at Quest Diagnostics and L3Harris"...the learning and changes you make from ... Leer más

    $7.99 USD

  • Teaching Management

    A Field Guide for Professors, Consultants, and Corporate Trainers

    How can every management class be a dynamic, unforgettable experience? This much-needed book distils over half a century of the authors' combined experience as university professors, consultants, and advisors to corporate training departments. In a lively, hands-on fashion, it describes the fundamental elements in every learning situation, allowing readers to adapt the suggestions to their ... Leer más

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  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

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    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Leer más

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  • Diagnosing and Changing Organizational Culture

    Based on the Competing Values Framework

    The Third Edition of this key resource provides a means of understanding and changing organizational culture in order to make organizations more effective. It provides validated instruments for diagnosing organizational culture and management competency; a theoretical framework (competing values) for understanding organizational culture; and a systematic strategy and methodology for changing ... Leer más

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  • Designing for Growth

    A Design Thinking Tool Kit for Managers

    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Leer más

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  • Levers of Control

    How Managers Use Innovative Control Systems to Drive Strategic Renewal

    de Robert Simons ...
    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core ... Leer más

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  • Go Team!

    Take Your Team to the Next Level

    All of us in the today's workforce are called upon more and more to work effectively in teams. But do you know how to build a team that truly takes advantage of the knowledge, experience, and motivation of its members? Most of us don't, and we quickly become frustrated, give up, and opt to go it alone-not a good solution in today's business environment. Fortunately, there is a better way. Here, ... Leer más

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  • Diagnosing and Changing Organizational Culture

    Based on the Competing Values Framework

    Diagnosing and Changing Organizational Culture provides a framework, a sense-making tool, a set of systematic steps, and a methodology for helping managers and their organizations carefully analyze and alter their fundamental culture. Authors, Cameron and Quinn focus on the methods and mechanisms that are available to help managers and change agents transform the most fundamental elements of their ... Leer más

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  • Heart, Smarts, Guts, and Luck

    What It Takes to Be an Entrepreneur and Build a Great Business

    What’s your entrepreneurial profile?Do you have what it takes to build a great business?In this book, three prominent business leaders and entrepreneurs-now venture capitalists and CEO advisers-share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.After interviewing and researching hundreds of business ... Leer más

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  • Experience Design

    A Framework for Integrating Brand, Experience, and Value

    Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Leer más

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  • Aaker on Branding

    20 Principles That Drive Success

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    " A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications ... Leer más

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  • Systems Thinking Strategy

    The New Way to Understand Your Business and Drive Performance

    Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... Leer más

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