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  • The Complete Guide to Public Relations for SMEs

    de Mark D. Wells ...
    The Complete Guide to Public Relations for Small to Medium-Sized EnterprisesAre you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector? Are you looking for strategies to effectively communicate your brand's story and engage with your audience? If so, this book is written for you. Discover the power of public ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Complete Guide to Public Relations for SMEs, The

    de Mark D. Wells ...
    Narrado por Owen Hawthorne ...

    Completo

    8 hora 3 minutos

    "The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Leer más

    $14.99 USD o gratis con Kobo Plus

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  • Supplier Evaluation & Performance Excellence

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    de Sherry Gordon ...
    Understanding supplier performance is vital to ensuring a well-functioning supply network. This how-to book will help you develop and implement an evaluation process to help you reduce costs, lower risk, and improve both the performance of your company and your suppliers.This practical text includes examples of best practices that companies are using to evaluate suppliers and illustrates how to ... Leer más

    $35.99 USD

  • ROI of Social Media

    How to Improve the Return on Your Social Marketing Investment

    How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this ... Leer más

    $26.00 USD

  • Lean Agile Marketing

    How to Become Agile and Deliver Marketing Success

    de Femi Olajiga ...
    Lean Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile ... Leer más

    $13.28 USD

  • Leadership-Driven HR

    Transforming HR to Deliver Value for the Business

    Presents a new vision for HR's role in businessFocusing on strategic solutions for HR, Leadership-Driven HR challenges the traditional view of HR as a service function and replaces it with a new vision of HR as an internal business accountable for the return on investment of essential corporate assets—people and organizational processes. Leadership-Driven HR provides practical strategies for ... Leer más

    $30.00 USD

  • A Practitioner's Guide to Account-Based Marketing

    Accelerating Growth in Strategic Accounts

    As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in ... Leer más

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  • Business Succession Planning For Dummies

    de Arnold Dahlke ...
    The fast and easy way to get a handle on business succession planningWhile the demand for effective managers continues to grow, the retirement of baby boomers is producing a sharp decline in the ranks of available management personnel. In addition, the executives of the future are expected to be more sophisticated in order to develop and lead new global and technological initiatives. For these ... Leer más

    $18.00 USD

  • Exceptional Talent

    How to Attract, Acquire and Retain the Very Best Employees

    Attracting, hiring, developing and retaining the right people is crucial to an organization's success. The stakes have never been higher: a 2015 study by CAP suggests that the average cost of employee attrition is 20% of a mid-level employee's annual salary and up to 213% of a high-level executive's salary. In a business environment changing so rapidly that jobs which will be essential in 2020 don ... Leer más

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  • Speed Wealth: The Ultimate Guide to Making Money Fast Online

    Welcome to the exciting world of online entrepreneurship, where limitless opportunities await those with the drive, determination, and a little bit of know-how. In this book, we will embark on a journey together to explore various strategies, techniques, and platforms that can help you make money quickly and efficiently in the online realm. Whether you're a student looking to earn extra cash, a ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Success in Selling

    Developing a World-Class Sales Ecosystem

    de Reza Sisakhti ...
    Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model.An indispensable reference for assembling a world-class sales force, Success in Selling offers a significant revision of the 2008 ATD World-Class Competency Model. It is a comprehensive sales tool ... Leer más

    $50.99 USD o gratis con Kobo Plus

  • Leading and Managing Strategic Suppliers

    This book provides practical guidance on the knowledge and skills required for managers whose role involves the management of the relationship with and the performance of strategically important suppliers.Strategic suppliers provide critical products and services to their clients. In a production environment, if the supply chain for critical components breaks down and delivery dates are missed, ... Leer más

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