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  • Design to Value

    The architecture of holistic design and creative technology

    What opportunities does Design to Value afford the built environment? Design to Value is a commitment to process above all else. Well understood and applied in the manufacturing industries, its potential is only now starting to be realised in architecture, engineering and construction. It challenges designers to lead the way in creating more innovative and stakeholder-centric analyses, workflows, ... Leer más

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  • Operations Management

    Operations may not run the world but make the world run! Learn how a business operates and improves its processes from some of the leading experts in the field.Operations Management, 10th edition is the ultimate guide on the subject, providing you with the best ways and strategies to learn, explore and make sense of how a business works, coming from world-leading experts Nigel Slack, Alistair ... Leer más

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  • The Green Marketing Manifesto

    de John Grant ...
    We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon.We need to find a sustainable ... Leer más

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  • Space Meets Status

    Designing Workplace Performance

    Showing how worker productivity and stress levels are affected by factors such as lighting, ventilation, temperature, noise and layout, this book demonstrates how the technical aspects of human comfort do not always tally with users' perceptions and behaviour. With vivid examples and case studies to illustrate how space is a corporate resource rather than simply overhead, Vischer reveals how ... Leer más

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  • Transforming Supply Chains

    Realign Your Business To Better Serve Customers In A Disruptive World

    Series series Financial Times Series
    John Gattorna and Deborah Ellis are long-term collaborators on the design and management of enterprise supply chains.Dr John Gattorna has been one of the most influential voices in the development of the modern supply chain. His long-held vision of the supply chain as the central nervous system of an organisation and as a major source of competitive advantage if done well has inspired both supply ... Leer más

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  • An Introduction to Service Design

    Designing the Invisible

    de Lara Penin ...
    A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and ... Leer más

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  • Transport for Humans

    Are We Nearly There Yet?

    Series series Perspectives
    Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... Leer más

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  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Leer más

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  • Manual of Museum Planning

    Sustainable Space, Facilities, and Operations

    As museums have taken on more complex roles in their communities and the number of museum stakeholders has increased to include a greater array of people, effective museum planning is more important than ever. The Manual of Museum Planning has become the definitive text for museum professionals, trustees, architects, and others who are concerned with the planning, design, construction, renovation, ... Leer más

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  • Operations and Process Management

    Principles and Practice for Strategic Impact

    New! Over 20 new and updated examples and cases demonstrating how operations work in practiceNew! Restructured treatment of the scope and structure of operations activities to emphasise the importance of supply network issuesNew! Fresh coverage of topical issues such as behavioural operations, valuable operations capabilities, surge pricing, ‘digital twins’... ... Leer más

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  • Sustainable Customer Experience Design

    Co-creating Experiences in Events, Tourism and Hospitality

    Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable ... Leer más

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  • Architecture

    An Introduction

    Series series Portfolio
    This book offers a thorough introduction to the entire field of architecture, outlining the steps that are normally taken in becoming a qualified architect, from initial education right through to professional practice, as well as how to apply this architectural training in other fields.Complete with feature spreads on individual projects, Architecture: An Introduction's broad, up-to-date approach ... Leer más

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