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1 - 12 de 25 resultados para “malcolm mcdonald”
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  • Web Security for Developers

    Real Threats, Practical Defense

    de Malcolm McDonald ...
    Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves.The world has changed. Today, every time you make a site live, you're opening it up to attack.A first-time developer can easily be discouraged by the difficulties involved with properly securing a website. But have hope: an army of security researchers is out there ... Leer más

    $20.99 USD

  • Web Security spiegata in modo facile

    Guida illustrata per programmatori curiosi

    de Malcolm McDonald ...
    In Rete la sicurezza è fondamentale. Script, bot, virus, malware, ransomware sono solo alcune delle minacce. Questa guida illustrata insegna i fondamentali della web security in modo pratico, diretto ed efficace, senza dover faticare su migliaia di pagine di teoria. Si parte dalle basi per poi analizzare esempi reali di violazioni che spaziano dalla SQL injection agli attacchi cross-site scripting ... Leer más

    $29.99 USD

  • Malcolm McDonald on Marketing Planning

    Understanding Marketing Plans and Strategy

    de Malcolm McDonald ...
    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing ... Leer más

    $35.99 USD

  • Market Segmentation

    How to Do It and How to Profit from It

    de Malcolm McDonald ...
    Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets ... Leer más

    $54.00 USD

  • Grokking Web Application Security

    de Malcolm McDonald ...
    When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticated attacks?Trying to teach yourself about web security from the internet can feel like walking into a huge disorganized library—one where you can never find what you need, and the wrong advice might endanger your application! You need a single, all ... Leer más

    $49.99 USD

  • Key Account Management

    The Definitive Guide

    de Diana Woodburn, Malcolm McDonald ...
    "This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."Developing successful business-to-business relationships with more customers in highly ... Leer más

    $59.00 USD

  • Marketing and Finance

    Creating Shareholder Value

    de Malcolm McDonald, Keith Ward, Brian D. Smith ...
    Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new ... Leer más

    $33.00 USD

  • Malcolm McDonald on Key Account Management

    de Malcolm McDonald, Beth Rogers ...
    Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed ... Leer más

    $35.99 USD

  • Malcolm McDonald on Value Propositions

    How to Develop Them, How to Quantify Them

    de Malcolm McDonald, Grant Oliver ...
    While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth.A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same ... Leer más

    $35.99 USD

  • KAM - Key Account Management

    Como gerenciar os clientes estratégicos da sua empresa para vender mais e melhor

    de Malcolm McDonald, Beth Rogers ...
    Traducido por Afonso Celso da Cunha Serra ...
    Ainda que grande parte das empresas dependa de um pequeno número de clientes para gerar a maior parte dos lucros, quase nada – ou muito pouco – é feito para gerenciar esses clientes especiais, conhecidos como key accounts. Em KAM – Key Account Management: como gerenciar os clientes estratégicos da sua empresa para vender mais e melhor, Malcolm McDonald e Beth Rogers apresentam uma metodologia ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Complete Marketer

    60 Essential Concepts for Marketing Excellence

    de Malcolm McDonald, Mike Meldrum ...
    What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, ... Leer más

    $31.99 USD

  • Marketing Plans

    Profitable Strategies in the Digital Age

    de Malcolm McDonald, Hugh Wilson, Dave Chaffey ...
    The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by ... Leer más

    $30.00 USD