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  • Innovative Strategies in Aviation Management and Marketing

    The aviation industry is rapidly transforming, driven by technological advancements, consumer expectations, and global sustainability demands. In this landscape, innovative strategies in aviation management and marketing are essential for airlines and airports to remain competitive and resilient. From utilizing data analytics and AI for operational efficiency to implementing personalized digital ... Leer más

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  • Cultural Identity and Globalization in the Dynamics of Brand Management

    In an era of globalization, brand management intersects with cultural identity and global market integration. As brands expand across borders, they become cultural symbols shaped by local values, traditions, and social norms. The challenge of maintaining a coherent global brand image and adapting to diverse cultural contexts becomes central for brand managers. Understanding how cultural identity ... Leer más

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  • Ethical Consumption and Responsible Innovation in Fashion Through AI

    Edición de Kamel Mouloudj, Luzia Arantes ...
    AI in the fashion industry reshapes how clothing is designed, produced, marketed, and consumed. Amid growing concerns about environmental degradation, labor exploitation, and overconsumption, AI presents both opportunities and ethical challenges for fostering sustainable and responsible fashion practices. From optimizing supply chains and reducing waste to enabling transparent sourcing and ... Leer más

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  • Rethinking Fashion and Consumer Responsibility for Decent Work and Social Justice

    The fashion industry has increasingly come under scrutiny for its social and ethical impacts. Behind the allure of fast-changing trends lies a complex network of production that often relies on low wages and unsafe conditions. As awareness grows about these hidden costs, the conversation is shifting toward shared responsibility among consumers, corporations, and policymakers. Ethical consumption ... Leer más

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  • Promoting Sustainable Consumption in Fashion With AI

    Edición de Luzia Arantes ...
    The fashion industry is one of the largest contributors to environmental degradation, through fast production cycles and significant waste. As concerns about sustainability continue to grow, artificial intelligence (AI) is emerging as a powerful tool to help transform how fashion is produced and consumed. By creating more accurate demand forecasting, and supply chain optimization, AI has the ... Leer más

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  • Integrating AI, Circularity, and Ethical Innovation in Fashion

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    The integration of AI, circular economics, and ethical innovation redefines the fashion industry on critical environmental and social levels. AI-powered technologies enable smarter demand forecasting, sustainable material discovery, and optimized supply chains, reducing waste and overproduction. Circular design principles challenge traditional models, encouraging continuous use systems. When ... Leer más

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  • Petfluencers and Pet-Powered Branding

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    In the digital age, pets have become social media stars, marketing assets, and brand ambassadors. Petfluencers, or animals with followings on social media, have created a niche sector in influencer marketing. These animal personalities offer brands a playful, effective way to connect with consumers. Pet-powered branding utilizes the emotional bond people share with animals, driving engagement, ... Leer más

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  • Regenerative Tourism for Social Development

    Regenerative tourism shifts the current approach to travel, focusing on minimizing negative impacts and actively contributing to the restoration and enhancement of local environments, communities, and economies. In the context of social development, this approach goes beyond traditional tourism's economic benefits by empowering local populations, preserving cultural heritage, and fostering long ... Leer más

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    Artificial Intelligence (AI) is transforming entrepreneurial ecosystems by reshaping how organizations create, deliver, and capture value in an increasingly complex and digitalized world. As sustainability becomes a core strategic priority, entrepreneurs and managers are challenged to integrate environmental, social, and governance (ESG) dimensions into innovation and decision-making processes. ... Leer más

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