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  • Marketing

    Traditional, Digital and Integrated

    de Luke Ike ...
    This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very ... Leer más

    $4.99 USD

  • Business Strategy

    de Luke Ike ...
    This book produces a comprehensive introduction to business strategy. The purpose is to help managers and students who aim to be managers develop their awareness and understanding of business strategy. ... Leer más

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  • Risk Management & Captive Insurance

    de Luke Ike ...
    This book renders help for self-help. It provides a valuable contribution to the promotion of captives as a new insurance phenomenon in the area of risk management. It does so by helping to identify potentials of captive as a strategic instrument for risk management. The result is aimed at providing a good information base for individuals who are already involved with captive insurance and those ... Leer más

    $4.99 USD

  • Small Business

    Start-Up and Management

    de Luke Ike ...
    This book is about small business start-ups and management. The book provides those fundamental principles needed for identifying and developing business ideas before and during the process of business start-ups and management respectively. These are principles needed to translate business ideas into profitable and sustainable small business enterprise. ... Leer más

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  • International Business

    Environments & Operations

    de Luke Ike ...
    This book is about international businessinternational firms, their business activities across borders, the environment in which they operate, and management. The book produces a clear and concise introduction to international business, setting a global standard for studying and understanding of international business as required by practicing managers and those in colleges and universities who ... Leer más

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  • Management

    Principles & Techniques

    de Luke Ike ...
    This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers. ... Leer más

    $4.99 USD

  • Small Business Management in Developing Countries

    de Luke Ike ...
    This book aims at making a contribution to the promotion of small businesses in developing countries. It does so by helping to identify management problems encountered by small businesses in developing countries, with reference to policy environment, institutional framework, and UNIDO technical assistance. The result is aimed at providing a good information base on how small business management ... Leer más

    $4.99 USD

  • International Management

    Principles & Practices

    de Luke Ike ...
    This book produces a clear and concise introduction to principles and concepts of international management as required by practicing managers and those in colleges and universities who are aspiring to become managers in international organizations. ... Leer más

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  • Strategic Management

    Concepts & Practices

    de Luke Ike ...
    This book produces a clear and concise introduction to principles and concepts of strategic management as required by practicing managers and those in colleges and universities who are aspiring to become strategic managers. ... Leer más

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  • Entrepreneurship

    Initiating and Developing a New Venture

    de Luke Ike ...
    The aim of this book is to provide the much-needed insight and knowledge into entrepreneurshipinitiation and development of a new venture. The book is valuable to practicing entrepreneurs, university and college students who will become entrepreneurs of the future, and individuals interested in entrepreneurship. ... Leer más

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  • Bromo-Seltzer King

    The Opulent Life of Captain Isaac "Ike" Emerson, 1859-1931

    de Bob Luke ...
    Captain Isaac "Ike" Emerson, riding high on the international success of his patent, Bromo-Seltzer, lived a storied life of opulence. This first biography of the "Bromo-Seltzer King" traces his path from North Carolina farm boy to Baltimore-based multimillionaire with a penchant for lavish entertaining.Emerson is presented as an entrepreneur, patriot, civic leader, sportsman, and philanthropist. ... Leer más

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    Lessons in Leadership

    Brand Pretorius knows what it means to be a leader: he was at the head of Toyota South Africa during its heyday, and took over as chief executive at the McCarthy Group. He knows that leadership means making hard and unpopular decisions with an eye on the long term. He writes about his four decades in business and the lessons he learnt. He illustrates his lessons on leadership with tales from his ... Leer más

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