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  • Finding Work After 40

    Proven Strategies for Managers and Professionals

    Ageism is now a massive problem for older managers and professionals who have been made redundant. The guide presents a successful programme for mature workers, one that has been developed and tested by a network of executive job clubs. Readers are taken through a process of self-assessment, shown how to re-examine their career goals in light of their age, and then given a set of tools to help ... Leer más

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  • Start-ups

    A toolkit for entrepreneurs

    Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also ... Leer más

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  • How To Write A Business Plan

    de Brian Finch ...
    Anyone involved in business will, at some point, need to prepare a business plan--whether it is to raise financing, sell a business, or develop a specific project. Brian Finch covers all the issues in producing a plan--from profiling competitors and forecasting market development, to providing clear and concise financial information. He also includes a full glossary, case histories and a detailed ... Leer más

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  • Be a Brilliant Entrepreneur: Flash

    de Alex McMillan ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Be a Brilliant Entrepreneur is a short, simple and to-the-point guide to getting your enterprise off the ground.. In just 96 pages, with help and advice from successful entrepreneurs, the reader will discover how to give fulfil ... Leer más

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  • The Professional Recruiter's Handbook

    Delivering Excellence in Recruitment Practice

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  • Essential Tools for Operations Management

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  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Leer más

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  • Accounting Practices Don't Add Up!

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    de Rob Nixon ...
    The traditional Accounting ‘Practice’ model is outdated. Your clients do not want an accountant who is just an order taker. What they do want is an accounting firm that looks to the future and provides them with timely advice on what they should be doing now to improve their businesses and ultimately to help them achieve their financial and lifestyle goals. If you want to be that firm, you need to ... Leer más

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  • The Business Coaching Handbook

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    The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years ... Leer más

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  • Consulting, Contracting and Freelancing

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    Use the skills and experience you have gained in the workplace to move on to the next stage of your working life-as a consultant, contractor or freelancer.Self-employment as a service provider can give you the opportunity to work on your own terms, in your preferred location and to enjoy a lifestyle that is healthier, more relaxed and satisfying.This practical book takes you through the steps to:* ... Leer más

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  • How to be a Social Entrepreneur

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    Don't just make money…make a difference.As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.Packed with advice, inspiration and real-life stories, it will help you:Define what you want to do and why you want to do itFind the right kind of fundingBuild a brand that makes you uniqueFind a team as ... Leer más

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  • Customer Care Excellence

    How to Create an Effective Customer Focus

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    Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, ... Leer más

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