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1 - 12 de 12 resultados para “lawrence lichty”
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  • Ratings Analysis

    Audience Measurement and Analytics

    de James Webster, Patricia Phalen, Lawrence Lichty ...
    Series series Routledge Communication Series
    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience researchin recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes ... Leer más

    $132.99 USD

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  • Public Opinion

    de Walter Lippmann ...
    Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary. ... Leer más

    $1.99 USD

  • Tips for First Time Cruisers

    de Lance Puckney ...
    If you've been thinking about a cruise, but don't know if you'd like it, or if you've just booked your first cruise and have no idea what to do next, this book is for you.It covers everything from how to decide on a cruise to what to pack and all of your entertainment options on the ship and in port. This book is a great way to make sure you don't miss anything on your first cruise. ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Interzone #268 (January-February 2017)

    Interzone Science Fiction and Fantasy Magazine, #39

    de ttapress ...
    Series Libro 39 - Interzone Science Fiction and Fantasy Magazine
    The January–February issue of Britain's longest running science fiction and fantasy magazine contains new stories by Julie C. Day, Val Nolan, Christien Gholson, Mel Kassel, Val Nolan, T.R. Napper, and Michael Reid. Cover art is by Dave Senecal and interior colour illustrations are by Dave Senecal, Richard Wagner, and Martin Hanford. Features: Guest Editorial by 2017 cover artist Dave Senecal; ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • American Stripper: A True Story of an Exotic Male Dancer

    de Dion McTavish ...
    American Stripper tells the story of Dion's personal and professional growth as a stripper and as a young man navigating a new world of debauched parties, drunk sorority girls, swingers, jealous boyfriends, and male revues. Come along as he acquires a highly prized cop uniform, has his first threesome, and falls in love--all while pursuing his original dream, to become an English teacher abroad. ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Exhibit Marketing and Trade Show Intelligence

    Successful Boothmanship and Booth Design

    de Klaus Solberg Söilen ...
    Series series Business and Management (R0)
    "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist ... Leer más

    $49.99 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    de Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

    $12.99 USD

  • Getting Clients and Keeping Clients for Your Service Business

    A 30-day Step-by-step Plan for Building Your Business

    de M D Weems ...
    Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, or insurance agent, you will appreciate the tips presented. ... Leer más

    $57.99 USD

  • Public Sentinel: News Media And Governance Reform

    de Norris Pippa ...
    The purpose of this book is to inform governance advisors about the vital role of the news media for governance reform. This book approaches the issue of news media and governance with three broad questions that it attempts to answer on the basis of quantitative data and case studies.• First, a normative approach asks: What ideal roles should media systems play to strengthen democratic governance ... Leer más

    $21.99 USD

  • Foreign Direct Investment Inflows Into the South East European Media Market

    Towards a Hybrid Business Model

    de Zvezdan Vukanović ...
    Series series Business and Management (R0)
    This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting ... Leer más

    $89.99 USD

  • The Villager

    How Africans Consume Brands

    de Feyi Olubodun ...
    The Villager is essential reading for brand owners wishing to conquer new markets.When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Marketing and American Consumer Culture

    A Cultural Studies Analysis

    de Arthur Asa Berger ...
    Series series Literature, Cultural and Media Studies (R0)
    This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. ... Leer más

    $53.99 USD