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  • Intellectual Property Law in the Sports and Entertainment Industries

    In this detailed yet readable legal analysis, the authors thoroughly evaluate the connections between intellectual property and the sports and entertainment industries, covering everything from copyrights and patents to trademarked logos and marketing strategies.This complete survey of intellectual property law in the sports and entertainment industries evaluates the key connections between these ... Leer más

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  • Swim with the Sharks Without Being Eaten Alive

    Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

    This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to:Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors ... Leer más

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  • Up the Organization

    How to Stop the Corporation from Stifling People and Strangling Profits

    Series Libro 144 - J-B Warren Bennis Series
    Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend’s bestseller first among eighty books that “every manager must read. ... Leer más

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  • What They Don't Teach You at Harvard Business School

    Notes from a Street-smart Executive

    This business classic features straight-talking advice you’ll never hear in school.Featuring a new foreword by Ariel Emanuel and Patrick WhitesellMark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International ... Leer más

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  • You Can Do Anything

    The Surprising Power of a "Useless" Liberal Arts Education

    de George Anders ...
    A job seeking strategy guide revealing "the extraordinary ways a liberal arts education broadens the career opportunities of new graduates" ( The Hill ).For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up ... Leer más

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  • Point Made

    How to Write Like the Nation's Top Advocates

    de Ross Guberman ...
    With Point Made, legal writing expert, Ross Guberman, throws a life preserver to attorneys, who are under more pressure than ever to produce compelling prose. What is the strongest opening for a motion or brief? How to draft winning headings? How to tell a persuasive story when the record is dry and dense? The answers are "more science than art," says Guberman, who has analyzed stellar arguments ... Leer más

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  • The Professional Photographer's Legal Handbook

    In this accessible and entertaining book, expert Nancy E. Wolff explains copyright, trademark, contracts, and privacy. Real-world examples of cases, laws, and news items torn from today’s headlines illustrate the most urgent legal situations faced by photographers: requirements, limits, and enforcement of copyright and trademark; fair use and public domain; first amendment considerations; the law ... Leer más

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  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

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  • Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets

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    Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information ... Leer más

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  • Frenemies

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  • Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

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    Ride your personal brand to the highest level in your field!”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”—DONNY DEUTSCH, television host and Chairman, Deutsch Inc.“Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The ... Leer más

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  • A Passion to Win

    A titan of modern media, Sumner Redstone shares how he became the head of one of the world’s great media empires and one of the richest men in the entertainment business.In one of the most fascinating and eye-opening business autobiographies written, Sumner Redstone shares the unvarnished story of how he overcame significant obstacles on his trek to build a vast media and entertainment engine.A ... Leer más

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