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Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

de Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Leer más

$20.99 USD

Disponible también en: Audiolibro

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Leer más

Disponible también en: Audiolibro
Red Bottom Line

de Kevin Maney ...

A captivating journey to the tumultuous 1990s Soviet Union. In "Red Bottom Line," an impetuous American, Jeff Teneson, dives into Moscow's precarious business landscape to try to make his fortune. He winds up caught between ex-KGB agents and ambitious locals Maxim and Natasha. As love complicates chaos, determining who the true heroes and villains are becomes a challenge. Based on the author's ... Leer más

$6.99 USD o gratis con Kobo Plus

A captivating journey to the tumultuous 1990s Soviet Union. In "Red Bottom Line," an impetuous American, Jeff Teneson, dives into Moscow's precarious business landscape to try to make his fortune. He winds up caught between ex-KGB agents and ambitious locals Maxim and Natasha. As love complicates chaos, determining who the true heroes and villains are becomes a challenge. Based on the author's
... Leer más
The Category Creation Formula

Discover, Design, and Win New Market Categories

de Kevin Maney, Mike Damphousse ...

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not ... Leer más

Antes $14.99 USD Ahora $2.99 USD

Disponible también en: Audiolibro

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not
... Leer más

Disponible también en: Audiolibro
Trade-Off

Why Some Things Catch On, and Others Don't

de Kevin Maney ...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... Leer más

Antes $5.99 USD Ahora $4.99 USD

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product).
... Leer más
UnHealthcare: A Manifesto for Health Assurance

de Hemant Taneja, Stephen Klasko, Kevin Maney ...

In UnHealthcare, Silicon Valley entrepreneur and investor Hemant Taneja and Jefferson Health CEO Stephen Klasko, along with writer Kevin Maney, make a provocative case for a new data-driven, cloud-based category of healthcare called "health assurance." The authors show how health assurance can be built using today's technology, how it will help us all stay healthier at less cost, and how data from ... Leer más

$5.99 USD

In UnHealthcare, Silicon Valley entrepreneur and investor Hemant Taneja and Jefferson Health CEO Stephen Klasko, along with writer Kevin Maney, make a provocative case for a new data-driven, cloud-based category of healthcare called "health assurance." The authors show how health assurance can be built using today's technology, how it will help us all stay healthier at less cost, and how data from
... Leer más
The Transformation Principles

How to Create Enduring Change

de Hemant Taneja ...

USA Today BestsellerPublisher’s Weekly BestsellerFeatured in Bloomberg's Top Books of 2025Whether you’re investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success.In a world rapidly being reshaped by technological revolutions ... ... Leer más

$14.99 USD

USA Today BestsellerPublisher’s Weekly BestsellerFeatured in Bloomberg's Top Books of 2025Whether you’re investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success.In a world rapidly being reshaped by technological revolutions ...
... Leer más
The Two-Second Advantage

How We Succeed by Anticipating the Future--Just Enough

de Vivek Ranadive, Kevin Maney ...

What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky’s brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, ... Leer más

$4.99 USD

What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky’s brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes,
... Leer más
Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

de Hemant Taneja, Kevin Maney ...

WALL STREET JOURNAL BESTSELLERA pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good.The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of “move fast and break things,” minimum viable products, ... Leer más

$20.99 USD

WALL STREET JOURNAL BESTSELLERA pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good.The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of “move fast and break things,” minimum viable products,
... Leer más
Unscaled

How AI and a New Generation of Upstarts Are Creating the Economy of the Future

de Hemant Taneja ...

Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society -- the economies of scale -- on its head.An innovative trend combining technology with economics is unraveling behemoth industries -- including corporations, banks, farms, media conglomerates, energy systems, governments, and schools-that have long dominated business ... Leer más

$17.99 USD

Disponible también en: Audiolibro

Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society -- the economies of scale -- on its head.An innovative trend combining technology with economics is unraveling behemoth industries -- including corporations, banks, farms, media conglomerates, energy systems, governments, and schools-that have long dominated business
... Leer más

Disponible también en: Audiolibro
Audiolibro

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

de Dave Peterson, Christopher Lochhead, Kevin Maney, Play Bigger, LLC ...

Narrado por Sean Pratt ...

Completo

8 hora 7 minutos

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Leer más

$25.99 USD

Disponible también en: eBook

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Leer más

Disponible también en: eBook
Audiolibro

Unscaled

How AI and a New Generation of Upstarts Are Creating the Economy of the Future

de Hemant Taneja ...

Narrado por Sunil Malhotra ...

Completo

8 hora 7 minutos

Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society -- the economies of scale -- on its head.An innovative trend combining technology with economics is unraveling behemoth industries -- including corporations, banks, farms, media conglomerates, energy systems, governments, and schools-that have long dominated business ... Leer más

$24.99 USD

Disponible también en: eBook

Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society -- the economies of scale -- on its head.An innovative trend combining technology with economics is unraveling behemoth industries -- including corporations, banks, farms, media conglomerates, energy systems, governments, and schools-that have long dominated business
... Leer más

Disponible también en: eBook
Audiolibro

The Category Creation Formula

Discover, Design, and Win New Market Categories

de Kevin Maney, Mike Damphousse ...

Narrado por Chris Brinkley ...

Completo

5 hora 52 minutos

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not ... Leer más

$23.99 USD

Disponible también en: eBook

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not
... Leer más

Disponible también en: eBook

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“kevin maney”

Play Bigger

Red Bottom Line

The Category Creation Formula

Trade-Off

UnHealthcare: A Manifesto for Health Assurance

The Transformation Principles

The Two-Second Advantage

Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

Unscaled

Play Bigger

Unscaled

The Category Creation Formula

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