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“kevin j clancy”

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  • Counterintuitive Marketing

    Achieving Great Results Using Common Sense

    de Peter C. Krieg, Kevin J. Clancy ...
    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.In Counterintuitive Marketing, Clancy and Krieg trace the high ... Leer más

    $15.99 USD

  • Market New Products Successfully

    Using Simulated Test Market Technology

    de Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf ...
    Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given ... Leer más

    $104.99 USD

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  • Execution

    The Discipline of Getting Things Done

    de Larry Bossidy, Ram Charan, Charles Burck ...
    #1 NEW YORK TIMES BESTSELLER • More than two million copies in print! The premier resource for how to deliver results in an uncertain world, whether you’re running an entire company or in your first management job.“A must-read for anyone who cares about business.”—The New York TimesWhen Execution was first published, it changed the way we did our jobs by focusing on the critical importance of “the ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Extreme Productivity

    Boost Your Results, Reduce Your Hours

    de Robert C. Pozen ...
    “Required reading for professionals—and aspiring professionals—of all levels.”—Shirley Ann Jackson, President of Rensselaer Polytechnic Institute and Former Chairman of U.S. Nuclear Regulatory CommissionRobert C. Pozen, one of the business world’s most successful—and productive—executives, reveals the surprising secrets to workplace productivity and high performance.It's far too easy for working ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Great Ceos Are Lazy

    How Exceptional Ceos Do More in Less Time

    de Jim Schleckser ...
    How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • What the CEO Wants You To Know, Expanded and Updated

    How Your Company Really Works

    de Ram Charan ...
    The classic on the universal laws of business success, completely revised and updated for today's leadersCompletely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Million Dollar Consulting

    de Alan Weiss ...
    The Long-Awaited Update for Building a Thriving ConsultancyCompletely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material ... Leer más

    $15.99 USD

  • Designing for Growth

    A Design Thinking Tool Kit for Managers

    de Tim Ogilvie, Jeanne Liedtka ...
    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Leer más

    $20.99 USD

  • Managing For Dummies

    de Bob Nelson, Peter Economy ...
    The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Start-Up J Curve

    The Six Steps to Entrepreneurial Success

    de Howard Love ...
    A predictable pattern of successEntrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.''A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e

    de Tom Reilly ...
    Your customers have come a long waysince Value-Added Selling was publishedtwenty-five years ago. More knowledgeable,proactive, and price conscious, they regularlyscour the Internet for low prices andhave come to expect much more for eachdollar they spend.Now, Tom Reilly has updated his salesclassic to address a marketplace where slashingdeals has become the standard response tobuyers’ addictions ... Leer más

    $20.99 USD

  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    de Robbie Kellman Baxter ...
    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... Leer más

    $22.99 USD