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  • Moving In-house

    Why it might be good for your business to in-house your marketing activities. And how to do it.

    I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex. But what if I told you that things don't have to be this way? What if there was a way to bring order to the chaos? That's exactly what in-housing ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Win-Win-House

    Wie Sie das Beste aus Agentur und Inhouse-Marketing kombinieren

    WIN-WIN-HOUSE zeigt, wie Sie eine interne Marketing-Agentur mit Unterstützung externer Partner aufbauen können. Das Buch beleuchtet Vor- und Nachteile, benötigte Rollen und Kompetenzen und den effektiven Einsatz von externen Agenturen zur Stärkung Ihres Marketing-Setups. Darüber hinaus erfahren Sie, wie Sie Ihr Marketingteam effizienter aufstellen, indem Sie Produkt- und Markenkenntnisse eng ... Leer más

    $10.99 USD

  • Audiolibro

    INCREDIBLE

    Under the Hood of In-House Creativity

    Narrado por Brian Robertson ...

    Completo

    6 hora 18 minutos

    Think in-house creativity is just about cranking out banner ads faster? Think again. IN-CREDIBLE pulls back the curtain on the wild, wonderful world of in-house creative teams—where brand intimacy meets boardroom battles, and where the real magic happens behind corporate walls.Kasper Sierslev—creative director, agency rebel, and in-house evangelist—serves up a no-BS guide to building powerhouse in ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Under the Lights of a Waking City

    Narrado por George Willson ...

    Completo

    2 hora 54 minutos

    Under the Lights of a Waking City is a haunting and introspective journey through the labyrinth of grief and renewal. William Hartley, a man marked by loss, returns to the city where his past and present collide in a symphony of quiet despair and hopeful discovery. As he navigates the city's hidden corners, chance encounters, and the lingering echoes of his love for Anna, William confronts the ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Win-Win-House

    How to Move Marketing In-House and Have the Best of Both Worlds

    Completo

    4 hora 44 minutos

    Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • Audiolibro

    Moving In-house

    Why it might be good for your business to in-house your marketing activities. And how to do it.

    Narrado por Jeremy Albret ...

    Completo

    4 hora 11 minutos

    For the past 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Working with brands such as LEGO, Mars, Maersk, Apple and Georg Jensen I have seen some of the same frustrations and issues when they are working with external agencies.Here you will find the ideas to create and manage your own in-house setup, tested process, step-by-step ... Leer más

    $23.99 USD o gratis con Kobo Plus