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“karan berry”

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  • Integrating Social Media Tools Into Hotel Operations and Marketing

    Edición de Ankit Shukla, Nagendra Yadav, Karan Berry, Siddharatha Sharma, Ghamaliel M. Villalobos ...
    The use of social media in hotel management transforms how hospitality businesses engage with guests and manage their brand. Social media platforms enable hotels to showcase experiences, respond to customer feedback, and build stronger relationships with current and future guests. Beyond marketing, social media insights support operational decision-making by revealing guest preferences, service ... Leer más

    $229.49 USD

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  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences

    Edición de Vinnie Jauhari ...
    Series series Advances in Hospitality and Tourism
    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been ... Leer más

    $155.99 USD

  • Digital Disruption in Hospitality, AI and Emerging Technologies

    A Roadmap to Personalized Experiences, Enhanced Operations, and Revenue Growth

    Edición de Park Thaichon, Pushan Kumar Dutta, Soumi Dutta, A. K. Haghi ...
    Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operations and Revenue Growth offers a visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism industry. From AI-powered travel apps and mixed reality immersion to blockchain-enhanced customer trust, this ... Leer más

    $90.19 USD

  • Routledge Handbook of Hospitality Marketing

    Edición de Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Leer más

    $68.99 USD

  • Advanced Fashion Technology and Operations Management

    Edición de Alessandra Vecchi ...
    Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion ... Leer más

    $170.99 USD

  • Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

    Edición de Gökhan Akel ...
    Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more ... Leer más

    $269.99 USD

  • Technology and Luxury Hospitality

    AI, Blockchain and the Metaverse

    Edición de Park Thaichon, Pushan Kumar Dutta, Pethuru Raj Chelliah, Sachin Gupta ...
    Series series Routledge Studies in Luxury Management
    The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and ... Leer más

    $64.99 USD

  • Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

    Edición de Bashir Ahmad, Muhammad Abrar, Munazza Saeed ...
    In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and ... Leer más

    $256.49 USD

  • Marketing and Big Data Analytics in Tourism and Events

    Edición de Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma ...
    In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive ... Leer más

    $278.99 USD

  • Smart Operations and Enhancing Guest Experience in the Hospitality Industry

    Edición de Mohammad Badruddoza Talukder, Hasib Hassan Khan Chowdhury ...
    The hospitality industry stands at the crossroads of a technological revolution, where the infusion of innovative technologies redefines traditional operations. As the modern traveler seeks seamless, personalized, and immersive experiences, innovations such as artificial intelligence (AI), the internet of things (IoT), and data-driven systems are unlocking new possibilities for operational ... Leer más

    $224.99 USD

  • Business Transformation and Digital Innovation in the Service Sector

    Edición de Pankaj Kumar Tyagi, Ajit Kumar Singh, Keshav Kaushik, Vipin Nadda ...
    Business Transformation and Digital Innovation in the Service Sector explores the profound effects of digital innovation on the service sector, especially its potential for driving business transformation. Providing a technical examination of the various ways in which digital technologies are revolutionizing service-oriented industries, the book offers insight and strategy for organizations ... Leer más

    $233.99 USD

  • Innovative Technologies for Increasing Service Productivity

    Edición de Sridhar Manohar, Amit Mittal, Sekar Raju, Arjun J. Nair ...
    Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service operations become obsolete, necessitating a deep understanding of the intricate dynamics at play. Innovative Technologies for Increasing Service Productivity delves into this urgent issue, offering a comprehensive exploration of ... Leer más

    $274.49 USD