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1 - 12 de 12 resultados para “juergen gnoth”
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  • Advances in Tourism Destination Marketing

    Managing Networks

    Edición de Metin Kozak, Juergen Gnoth, Luisa L.A Andreu ...
    Series series Advances in Tourism
    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for ... Leer más

    $70.99 USD

  • Marketing Places and Spaces

    de Arch G. Woodside ...
    Series Libro 10 - Advances in Culture, Tourism and Hospitality Research
    Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The ... Leer más

    $140.99 USD

  • Co-Creation and Well-Being in Tourism

    Edición de Antónia Correia, Metin Kozak, Juergen Gnoth, Alan Fyall ...
    Series series Business and Management (R0)
    This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed ... Leer más

    $143.99 USD

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  • Urban Sustainability Through Environmental Design

    Approaches to Time-People-Place Responsive Urban Spaces

    Edición de Kevin Thwaites, Sergio Porta, Ombretta Romice, Mark Greaves ...
    What can architects, landscape architects and urban designers do to make urban open spaces, streets and squares, more responsive, lively and safe?Urban Sustainability through Environmental Design answers this question by providing the analytical tools and practical methodologies that can be employed for sustainable solutions to the design and management of urban environments. The book calls into ... Leer más

    $73.99 USD

  • Marketing of Tourism Experiences

    Edición de Noel Scott, Eric Laws, Philipp Boksberger ...
    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being ... Leer más

    $67.99 USD

  • Global Tourism

    Edición de William F. Theobald ...
    Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the ... Leer más

    $110.99 USD

  • The Routledge Handbook of Museums, Media and Communication

    Edición de Kirsten Drotner, Vince Dziekan, Ross Parry, Kim Christian Schrøder ...
    Series series Routledge International Handbooks
    Museums today find themselves within a mediatised society, where everyday life is conducted in a data-full and technology-rich context. In fact, museums are themselves mediatised: they present a uniquely media-centred environment, in which communicative media is a constitutive property of their organisation and of the visitor experience. The Routledge Handbook of Museums, Media and Communication ... Leer más

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  • Best Practice in Accessible Tourism

    Inclusion, Disability, Ageing Population and Tourism

    Edición de Prof. Dimitrios Buhalis, Dr. Simon Darcy, Ivor Ambrose ...
    Series Libro 53 - Aspects of Tourism
    This volume presents an international selection of invited contributions on policy and best practice in accessible tourism, reflecting current practices across a range of destinations and business settings. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with ... Leer más

    $23.99 USD

  • The Oxford Handbook of Creative Industries

    Edición de Candace Jones, Mark Lorenzen, Jonathan Sapsed ...
    Series series Oxford Handbooks
    The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in economics, business and management, law, policy studies, organization studies, and psychology. Creative industries research has become a regular theme in academic journals and conferences across these subjects and is also an important agenda for ... Leer más

    $44.99 USD

  • Accessible Tourism

    Concepts and Issues

    Edición de Prof. Dimitrios Buhalis, Dr. Simon Darcy ...
    Series Libro 45 - Aspects of Tourism
    Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social ... Leer más

    $23.99 USD

  • The Tourism and Leisure Experience

    Consumer and Managerial Perspectives

    Edición de Dr. Michael Morgan, Dr. Peter Lugosi, Prof. J.R. Brent Ritchie ...
    Series Libro 44 - Aspects of Tourism
    People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives ... Leer más

    $23.99 USD

  • Sustainable Urban Development Volume 3

    The Toolkit for Assessment

    Edición de Ron Vreeker, Mark Deakin, Stephen Curwell ...
    Series series Sustainable Urban Development Series
    The third volume of the Sustainable Urban Development Series outlines the BEQUEST toolkit that helps link protocol with the assessment methods currently available for evaluating the sustainability of urban development. It details the decision support mechanisms developed for users of the system to guide them in selecting the appropriate assessment methods for a variety of evaluations.This book ... Leer más

    $91.99 USD