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The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

de Joseph Turow ...

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... Leer más

$12.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it
... Leer más

Disponible también en: Audiolibro
The Voice Catchers

How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

de Joseph Turow ...

Your voice as biometric data, and how marketers are using it to manipulate youOnly three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify ... Leer más

$2.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Your voice as biometric data, and how marketers are using it to manipulate youOnly three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify
... Leer más

Disponible también en: Audiolibro
The Problem with Personalization

How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

de Joseph Turow ...

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI ... Leer más

$19.99 USD

Disponible también en: Audiolibro

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI
... Leer más

Disponible también en: Audiolibro
Media Today

Mass Communication in a Converging World

de Joseph Turow ...

This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created, ... Leer más

$120.99 USD

This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created,
... Leer más
Niche Envy

Marketing Discrimination in the Digital Age

de Joseph Turow ...

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that ... Leer más

$18.99 USD

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that
... Leer más
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

de Joseph Turow ...

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the ... Leer más

$20.99 USD

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the
... Leer más
Media Today

Mass Communication in a Converging World

de Joseph Turow ...

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created, ... Leer más

$120.99 USD

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created,
... Leer más
Cultural Sutures

Medicine and Media

de Jonathan Michel Metzl, Arthur L. Caplan, Joseph Turow, Otto F. Wahl ...

Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories ... Leer más

$28.99 USD

Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories
... Leer más
Playing Doctor

Television, Storytelling, and Medical Power

de Joseph Turow ...

Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these ... Leer más

$28.99 USD

Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these
... Leer más
Audiolibro

Problem with Personalization, The

How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

de Joseph Turow ...

Narrado por Joseph Turow ...

Completo

10 hora 39 minutos

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI ... Leer más

$17.99 USD o gratis con Kobo Plus

Disponible también en: eBook

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI
... Leer más

Disponible también en: eBook
Audiolibro

The Voice Catchers

How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

de Joseph Turow ...

Narrado por Joe Hempel ...

Completo

8 hora 12 minutos

Your voice as biometric data, and how marketers are using it to manipulate youThe first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting ... Leer más

$19.99 USD

Disponible también en: eBook

Your voice as biometric data, and how marketers are using it to manipulate youThe first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting
... Leer más

Disponible también en: eBook
Audiolibro

The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

de Joseph Turow ...

Narrado por Rob Grgach ...

Completo

7 hora 50 minutos

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already ... Leer más

$17.99 USD

Disponible también en: eBook

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already
... Leer más

Disponible también en: eBook

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The Aisles Have Eyes

The Voice Catchers

The Problem with Personalization

Media Today

Niche Envy

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Media Today

Cultural Sutures

Playing Doctor

Problem with Personalization, The

The Voice Catchers

The Aisles Have Eyes

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