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1 - 12 de 12 resultados para “joseph jaffe”
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  • Flip the Funnel

    How to Use Existing Customers to Gain New Ones

    de Joseph Jaffe ...
    Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Leer más

    $18.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    Flip the Funnel

    How to Use Existing Customers to Gain New Ones

    de Joseph Jaffe ...
    Narrado por Bruce Mann ...

    Completo

    10 hora 54 minutos

    In most businesses, it costs roughly 5-10x more to acquire a new customer than it does to retain an existing one. Marketers typically spend 80% of their budgets trying to chase as many new prospects as possible into the top of the traditional "sales funnel" so that ultimately a few of them will end up buying the product or service. In this book, marketing guru Joseph Jaffe explains how to "Flip ... Leer más

    $25.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • The Year's Work in the Oddball Archive

    de Joseph Campana, Theodore Bale, Atia Sattar, Beth A. McCoy, Robin Blyn, Dennis Allen, Timothy Sweet, Charles M. Tung, Aaron Jaffe, Grant Farred, Seth Morton, David L. Martin ...
    Series series The Year's Work: Studies in Fan Culture and Cultural Theory
    "By playing with notions of collecting and cataloging, this anthology offers a range of investigations into detritus and forgotten ephemera."—Colin Dickey, coeditor of The Morbid Anatomy AnthologyThe modern age is no stranger to the cabinet of curiosities, the freak show, or a drawer full of odds and ends. These collections of oddities engagingly work against the rationality and order of the ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • In Search of Humanity

    Essays in Honor of Clifford Orwin

    de Andrea Radasanu, Timothy W. Burns, Brent Edwin Cusher, Donald Forbes, Bryan-Paul Frost, Ran Halévi, Henry Higuera, Robert Howse, S. N. Jaffe, Michael S. Kochin0, Noah Lawrence1, Mark J. Lutz2, Arthur M. Melzer3, Jeffrey Metzger4, Miguel Morgado5, Waller R. Newell6, Michael Palmer7, Lorraine Smith Pangle8, Thomas L. Pangle9, Marc F. Plattner0, Linda R. Rabieh1, Michael Rosano2, Susan Meld Shell3, Ryan K. Balot4, Paul A. Cantor5, Steven Forde6, Kenneth Hart Green7, L. Joseph Hebert Jr.8, Christopher Kelly9, William B. Parsons0, Diana J. Schaub1, Nathan Tarcov2, Richard Velkley3 ...
    This collection of essays, offered in honor of the distinguished career of prominent political philosophy professor Clifford Orwin, provides a wide context in which to consider the rise of “humanity” as one of the chief modern virtues. A relative of—and also a replacement for—formerly more prominent other-regarding virtues like justice and generosity, humanity and later compassion become the true ... Leer más

    $55.99 USD

  • Französische Lyrik alter und neuer Zeit in deutschen Versen

    Gedichte

    de Victor Hugo, Théophile Gautier, François Villon, Alfred de Musset, Charles Baudelaire, Pierre Corneille, Jean-Arthur Rimbaud, Albert Giraud, Clément Marot ...
    Traducido por Joseph Jaffé ...
    Die Sammlung 'Französische Lyrik alter und neuer Zeit in deutschen Versen' präsentiert eine bemerkenswerte Bandbreite literarischer Stile, die vom Mittelalter bis zur Moderne reicht. Von den spätmittelalterlichen Balladen François Villons bis hin zu den symbolistischen Versen Albert Girauds erfährt der Leser eine Reise durch die Epochen französischer Lyrik, eindrucksvoll vermittelt in deutscher ... Leer más

    Antes $1.99 USD Ahora $0.99 USD o gratis con Kobo Plus

  • Thermal Analysis of Textiles and Fibers

    Edición de Michael Jaffe, Joseph D. Menczel ...
    Series series The Textile Institute Book Series
    Thermal Analysis of Textiles and Fibers offers systematic and comprehensive coverage of the subject, from the principles of fiber structure and established TA methods, to advanced TA techniques and their application to high-performance fibers and textiles. Thermal analysis is a convenient method for assessing fiber and fabric performance as monitored under end-use relevant conditions. Expertise in ... Leer más

    $269.99 USD

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  • Audiolibro

    Different

    Escaping the Competitive Herd

    de Youngme Moon ...
    Narrado por Bernadette Dunne ...

    Completo

    6 hora 49 minutos

    Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.Now comes Youngme Moon’s Different, a bookfor “people who don’t read business ... Leer más

    $15.99 USD

  • Postmodernism

    A Very Short Introduction

    de Christopher Butler ...
    Series series Very Short Introductions
    Postmodernism has been a buzzword in contemporary society for the last decade. But how can it be defined? In this Very Short Introduction Christopher Butler challenges and explores the key ideas of postmodernists, and their engagement with theory, literature, the visual arts, film, architecture, and music. He treats artists, intellectuals, critics, and social scientists 'as if they were all ... Leer más

    $7.99 USD

  • What Do Pictures Want?

    The Lives and Loves of Images

    de Professor W. J. T. Mitchell ...
    Why do we have such extraordinarily powerful responses toward the images and pictures we see in everyday life? Why do we behave as if pictures were alive, possessing the power to influence us, to demand things from us, to persuade us, seduce us, or even lead us astray?According to W. J. T. Mitchell, we need to reckon with images not just as inert objects that convey meaning but as animated beings ... Leer más

    $23.99 USD

  • Speaking into the Air

    A History of the Idea of Communication

    de John Durham Peters ...
    Communication plays a vital and unique role in society-often blamed for problems when it breaks down and at the same time heralded as a panacea for human relations. A sweeping history of communication, Speaking Into the Air illuminates our expectations of communication as both historically specific and a fundamental knot in Western thought."This is a most interesting and thought-provoking book. . ... Leer más

    $21.99 USD

  • Toward A Minor Architecture

    de Jill Stoner ...
    A major proposal for a minor architecture, and for the making of spaces out of the already built.Architecture can no longer limit itself to the art of making buildings; it must also invent the politics of taking them apart. This is Jill Stoner's premise for a minor architecture. Her architect's eye tracks differently from most, drawn not to the lauded and iconic but to what she calls “the ... Leer más

    $18.99 USD

  • Dark Deleuze

    de Andrew Culp ...
    Series series Forerunners: Ideas First
    French philosopher Gilles Deleuze is known as a thinker of creation, joyous affirmation, and rhizomatic assemblages. In this short book, Andrew Culp polemically argues that this once-radical canon of joy has lost its resistance to the present. Concepts created to defeat capitalism have been recycled into business mantras that joyously affirm “Power is vertical; potential is horizontal!”Culp ... Leer más

    $4.99 USD