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1 - 12 de 12 resultados para “john schouten”
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  • Marketing (plus) durable

    de David Garbous, Pierre Volle, John Schouten ...
    Le marketing peut jouer un rôle positif dans les transformations en cours. Les enjeux de développement durable n'ont pas changé en profondeur les façons de pratiquer le marketing. Et pourtant, la question n'est plus de savoir si les professionnels du marketing doivent intégrer ces enjeux, mais plutôt comment. C'est l'objectif de ce livre : dans le souci d'une croissance durable et à parti d ... Leer más

    $24.99 USD

  • Consumer Culture Theory

    Edición de John Schouten, Diane Martin, Russell W. Belk ...
    Series Libro 16 - Research in Consumer Behavior
    The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine ... Leer más

    $147.99 USD

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  • The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    de Clotaire Rapaille ...
    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Leer más

    Antes $8.99 USD Ahora $6.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Stick with It

    A Scientifically Proven Process for Changing Your Life—for Good

    de Sean D. Young ...
    This #1 Wall Street Journal– bestselling guide presents scientifically proven strategies for altering bad behaviors— forever.Whether it's absent-minded mistakes at work, a weakness for junk food, a smart phone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it—and sticking with it—are two very different ... Leer más

    $20.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Predictive Analytics

    The Power to Predict Who Will Click, Buy, Lie, or Die

    de Eric Siegel ...
    "Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predic... ... Leer más

    $17.00 USD

  • The Bipolar II Disorder Workbook

    Managing Recurring Depression, Hypomania, and Anxiety

    de Stephanie McMurrich Roberts, PhD, Louisa Grandin Sylvia, PhD, Noreen A. Reilly-Harrington, PhD ...
    Most people have heard of bipolar disorder, a mental health condition that is marked by manic episodes and periods of intense depression. Bipolar II disorder differs from bipolar I in that sufferers may never experience a full manic episode, although they may experience periods of high energy and impulsiveness (hypomania), as well as depression and anxiety. If you have been diagnosed with bipolar ... Leer más

    $13.99 USD

  • Business Gamification For Dummies

    de Kris Duggan, Kate Shoup ...
    The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Leer más

    $16.00 USD

  • Behavioural Economics

    A Very Short Introduction

    de Michelle Baddeley ...
    Series series Very Short Introductions
    Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the ... Leer más

    $7.99 USD

  • Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    de Jay Baer, Erica Campbell Byrum ...
    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Leer más

    $2.99 USD

  • Elite China

    Luxury Consumer Behavior in China

    de Pierre Xiao Lu ...
    A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to ... Leer más

    $22.99 USD

  • Behavioural Economics And Policy Design: Examples From Singapore

    de Donald Low ...
    Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be economically efficient even if they are not always popular. This pioneering book takes a different approach. It aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field ... Leer más

    $27.99 USD

  • Why People Buy

    Motivation Research and Its Successful Application

    de Louis Cheskin ...
    Series Libro 3 - Rebel Reads
    There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed ... Leer más

    $16.99 USD