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  • Hegarty on Advertising

    de John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Leer más

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  • Rooted in Change

    The Stories Behind Sustainable Wine

    This is a compelling new book focused on the intersection of wine and sustainability. It will explore the most urgent issues facing the wine industry today, from climate change and resource management to evolving consumer expectations, offering a rich blend of tradition and innovation to inspire a sustainable future for winemaking. Wine regions around the world, from the vineyards of Bordeaux to ... Leer más

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  • Hegarty on Creativity

    There Are No Rules

    de John Hegarty ...
    A look into what lies behind creativity from one of the advertising industry's leading playersCreativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring ... Leer más

    $10.99 USD

  • Hegarty on Advertising

    de John Hegarty ...
    A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Leer más

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  • Universities as Engines of Economic Development

    Making Knowledge Exchange Work

    Series series Engineering (R0)
    This book describes patterns of behavior that collectively allow universities to exchange knowledge more effectively with industry, accelerate innovation and eventually contribute to economic development. These are based on the effective practices of leading and ambitious universities around the world that the authors have benchmarked, and the personal experiences of the authors in a number of ... Leer más

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  • Communication Skills For Children'S Nurses

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  • Science Beyond The Classroom Boundaries For 3-7 Year Olds

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  • Mr. Mercedes

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    de Stephen King ...
    Series series The Bill Hodges Trilogy
    WINNER of the EDGAR AWARD for BEST NOVEL and #1 NEW YORK TIMES BESTSELLER!In a high-suspense race against time, three of the most unlikely heroes Stephen King has ever created try to stop a lone killer from murdering thousands. “Mr. Mercedes is a rich, resonant, exceptionally readable accomplishment by a man who can write in whatever genre he chooses” (The Washington Post).The stolen Mercedes ... Leer más

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  • The Successful Author Mindset

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    de Joanna Penn ...
    Series Libro 4 - Books for Writers
    Being a writer is not just about typing.It’s also about surviving the rollercoaster of the creative journey.Self-doubt, fear of failure, the need for validation, perfectionism, writer’s block, comparisonitis, overwhelm, and much more. When you’re going through these things, it can feel like you’re alone. But actually, they are part of the creative process, and every author goes through them too ... Leer más

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  • The Vertical Farm

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  • The Practice

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    From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on ... Leer más

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  • A Joosr Guide to... Influence by Robert Cialdini: The Psychology of Persuasion

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    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Are the choices you make really your choices, or is ... Leer más

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