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1 - 12 de 12 resultados para “john doorley”
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  • Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    de Fraser P. Seitel, John Doorley ...
    Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Leer más

    $12.99 USD

  • Reputation Management

    The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

    de John Doorley, Helio Fred Garcia ...
    The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational ... Leer más

    $104.99 USD

  • Reputation Management

    The Key to Successful Public Relations and Corporate Communication

    de John Doorley, Helio Fred Garcia ...
    Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.The book is embroidered by ethics, and organized by corporate ... Leer más

    $105.99 USD

  • Audiolibro

    Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    de John Doorley, Fraser P. Seitel ...
    Narrado por Sean Pratt ...

    Completo

    7 hora 25 minutos

    Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... Leer más

    $29.99 USD

  • Augustine and Social Justice

    de Mary T. Clark, Siobhan Nash-Marshall, William Werpehowski, Aaron Conley, María Teresa Dávila, Mark Doorley, Todd French, J. Burton Fulmer, Jennifer Herdt, Rodolfo Hernandez-Diaz, John Kiess, Matthew J. Pereira, Edmund N. Santurri, George Schmidt, Sarah Stewart-Kroeker, Sergey Trostyanskiy, Darlene Weaver ...
    Series series Augustine in Conversation: Tradition and Innovation
    This volume brings into dialogue the ancient wisdom of Augustine of Hippo, a bishop of the early Christian Church of the fourth and fifth centuries, with contemporary theologians and ethicists on the topic of social justice. Each essay mines the major themes present in Augustine's extensive corpus of writings—from his Confessions to the City of God— with an eye to the following question: how can ... Leer más

    $55.99 USD

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  • Audiolibro

    Brag!

    The Art of Tooting Your Own Horn Without Blowing It

    de Peggy Klaus ...
    Narrado por Peggy Klaus ...

    Abreviado

    2 hora 57 minutos

    A guide to effective self-promotion, offering tips on how to communicate one's successes without being labeled an opportunist or egotistical.It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead.In Brag! Peggy Klaus shares practical examples of people in various work-life ... Leer más

    $18.99 USD

  • The Solution Revolution

    How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems

    de William D. Eggers, Paul Macmillan ...
    Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope ... Leer más

    $18.99 USD o gratis con Kobo Plus

  • Big Business

    A Love Letter to an American Anti-Hero

    de Tyler Cowen ...
    The New York Times–bestselling economist "mounts a compelling defense of big business, finance, and the tech industry" in this timely book (Walter Frick, Harvard Business Review).We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. Across the board, it seems that belief in big ... Leer más

    $12.99 USD

  • Winning in Emerging Markets

    A Road Map for Strategy and Execution

    de Tarun Khanna, Krishna G. Palepu ...
    The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • How Boards Work

    And How They Can Work Better in a Chaotic World

    de Dambisa Moyo ...
    A New York Times bestselling author and veteran board member offers an insider's view of corporate boards, their struggles, and why they must adapt to survive.Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have raised justified questions among regulators, shareholders, and the public about the quality of corporate ... Leer más

    $17.99 USD

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    de Clarke Caywood ...
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Leer más

    $62.99 USD

  • High Performance with High Integrity

    de Ben W. Heineman Jr. ...
    Series series Memo to the CEO
    Our free-market capitalist system is the world's greatest driver of prosperity, but it has a dark side. Under intense pressure to make the numbers, executives and employees face temptation to cut corners, fudge accounts, or worse. And in today's unforgiving environment, such lapses can be catastrophic. Fines and settlements have amounted to billions of dollars. Careers and companies have imploded ... Leer más

    $17.99 USD o gratis con Kobo Plus