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“joel raphaelson”

1 - 8 de 8 resultados para “joel raphaelson”
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  • Writing That Works, 3rd Edition

    How to Communicate Effectively in Business

    de Kenneth Roman, Joel Raphaelson ...
    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... Leer más

    $8.99 USD

  • Audiolibro

    Writing That Works

    How to Communicate Effectively In Business

    de Kenneth Roman, Joel Raphaelson ...
    Narrado por Joel Richards ...

    Completo

    5 hora 3 minutos

    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry-level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... Leer más

    $24.99 USD

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  • The Adweek Copywriting Handbook

    The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

    de Joseph Sugarman ...
    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Leer más

    $17.00 USD

  • The Copywriter's Handbook

    A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

    de Robert W. Bly ...
    The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and ... Leer más

    $12.99 USD

  • How to Write a Good Advertisement

    A Short Course in Copywriting

    de Victor O. Schwab ...
    Turn your words into results. How to craft copy that grabs the attention of potential customers, clients, or supporters and calls them to action.Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • The Ultimate Sales Letter 4Th Edition

    Attract New Customers. Boost your Sales.

    de Dan S Kennedy ...
    Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides ... Leer más

    $12.99 USD

  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    de Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Leer más

    $14.99 USD

  • Scientific Advertising

    de Claude C. Hopkins ...
    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able ... Leer más

    $1.99 USD o gratis con Kobo Plus