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    de Luke Hay ...
    Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user ... Leer más

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    The Art and Science of Digital Marketing and Advertising

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    The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, MetaGrowth is good. But how do you achieve growth ... Leer más

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  • The MBR Book

    Principles and Applications of Membrane Bioreactors for Water and Wastewater Treatment

    de Simon Judd ...
    The MBR Book covers all essential aspects of membrane bioreactors in water and wastewater treatment, including the working principles of MBR technologies. The book aims to separate science from engineering, in an attempt to avoid confusion and to help readers understand the ideas of MBR. The text is divided into five chapters; the membrane and biological aspects are discussed in chapter 2 along ... Leer más

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  • Remote Sensing of Plant Biodiversity

    This Open Access volume aims to methodologically improve our understanding of biodiversity by linking disciplines that incorporate remote sensing, and uniting data and perspectives in the fields of biology, landscape ecology, and geography. The book provides a framework for how biodiversity can be detected and evaluated—focusing particularly on plants—using proximal and remotely sensed ... Leer más

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  • Sustainability in Structural Concrete Design

    Edición de Jorge de Brito, Rui Vasco Silva ...
    Series Libro 20 - Structural Engineering Documents
    Sustainability in construction is a priority for both academia and industry to reduce the carbon footprint of the built environment and thus combat climate change. Numerous approaches have been developed on how to tackle this issue, wherein the implementation of eco-efficient concrete is currently considered one of the most effective measures to be applied at the beginning of a building’s life ... Leer más

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  • Geotechnical Biology

    Geotechnical Biology is a comprehensive guide to the fascinating world of soil-species interactions. This book explores the complex relationships between soil properties, plant roots, and microorganisms, providing a deep understanding of the mechanisms that govern the behavior of soil and its inhabitants. Through detailed explanations and illustrative examples, Geotechnical Biology provides ... Leer más

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  • Treatise on Water Science

    Water quality and management are of great significance globally, as the demand for clean, potable water far exceeds the availability. Water science research brings together the natural and applied sciences, engineering, chemistry, law and policy, and economics, and the Treatise on Water Science seeks to unite these areas through contributions from a global team of author-experts. The 4-volume set ... Leer más

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