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  • Analytics the Right Way

    A Business Leader's Guide to Putting Data to Productive Use

    CLEAR AND CONCISE TECHNIQUES FOR USING ANALYTICS TO DELIVER BUSINESS IMPACT AT ANY ORGANIZATIONOrganizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with ... Leer más

    $21.00 USD

  • Audiolibro

    Analytics the Right Way

    A Business Leader's Guide to Putting Data to Productive Use

    Narrado por Troy Allan ...

    Completo

    7 hora 52 minutos

    Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that ... Leer más

    $19.99 USD

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    How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning

    "Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful."Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI AdvantageYou've heard the hype around data - now get the facts.In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award ... Leer más

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  • The AI Playbook

    Mastering the Rare Art of Machine Learning Deployment

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    In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it.“Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.”—Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four“An ... Leer más

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  • Design for How People Think

    Using Brain Science to Build Better Products

    User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Leer más

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  • Duly Noted

    Extend Your Mind through Connected Notes

    de Jorge Arango ...
    Better thinking makes you a better person. And few things extend your mind as quickly and powerfully as the humble note. Notes let you fulfill commitments, manage complicated projects, and make your ideas real. Digital notes take you even further. By using the right tools and a bit of discipline, you can cultivate a “personal knowledge garden" where your thinking will blossom."An informative guide ... Leer más

    $30.99 USD

  • Design for Impact

    Your Guide to Designing Effective Product Experiments

    de Erin Weigel ...
    Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit ... Leer más

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  • How to Observe Software Systems

    Quality Software Managment, #3

    Series Libro 3 - Quality Software Managment
    "This book will probably make you think twice about some decisions you currently make by reflex. That alone makes it worth reading." "Great to understand the real meaning of non linearity of human based processes and great to highlight how some easy macro indicator can give info about your s/w development process." "An incredibly useful book" - Amazon Reviews ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Mining Your Own Business

    A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English… what data mining and predictive analytics are why they are such powerful management tools how and when to use them for greatest ... Leer más

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  • Marketing Database Analytics

    Transforming Data for Competitive Advantage

    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Leer más

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  • New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data ... Leer más

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  • Responding to Significant Software Events

    Quality Software Managment, #4

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    -A software starship that has gone where no-one has gone before–N. Zvegintzov-brimming with simple techniques & examples of their application –Computing Rev.-required reading for anyone who cares about project success—N. Karten-enlightening, practical, humorous, and enormously inspiring—Yourdon-a must for all sentient software line and project managers—S/W Quality World ... Leer más

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