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“joan see”

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  • Acting in Commercials

    A Guide to Auditioning and Performing on Camera

    de Joan See ...
    Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the ... Leer más

    $6.99 USD

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  • Moab Is My Washpot

    de Stephen Fry ...
    A number one bestseller in Britain, Stephen Fry's astonishingly frank, funny, wise memoir is the book that his fans everywhere have been waiting for. Since his PBS television debut in the Blackadder series, the American profile of this multitalented writer, actor and comedian has grown steadily, especially in the wake of his title role in the film Wilde, which earned him a Golden Globe nomination, ... Leer más

    $9.99 USD

  • Claude C. Hopkins' Scientific Advertising

    Secrets From The First Great Copywriter

    de Claude C. Hopkins, Dr. Robert C. Worstell ...
    Series series Masters of Marketing Secrets
    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law.Advertising, once a gamble, has thus become, under able ... Leer más

    $3.99 USD

  • The Greenwash Effect

    Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands

    de Guy Pearse ...
    Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to ... Leer más

    $15.99 USD

  • Hegarty on Advertising

    de John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Leer más

    $18.99 USD

  • Branded Beauty

    How Marketing Changed the Way We Look

    de Mark Tungate ...
    Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo ... Leer más

    $28.99 USD

  • Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

    de Martyn Forrester ...
    ‘ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM’ This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards – and finding a great new place for lunch. Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (‘The Orient ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Adland

    A Global History of Advertising

    de Mark Tungate ...
    Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean ... Leer más

    $41.99 USD

  • Advertising

    A Very Short Introduction

    de Winston Fletcher ...
    Series series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

    $7.99 USD

  • Create And Sell An Information Product: eBook, Blog, Podcast, Audio, Video & more…

    No Nonsence Online Income, #1

    de Laura Whitworth ...
    Series Libro 1 - No Nonsence Online Income
    Information products have helped hundreds of people achieve financial independence with their online business. Some marketers have achieved a level of celebrity in their niche with the products they created. This book will teach you how to choose, develop, and market your information product so it can become a stream of passive income.There are many types of information products. The choices can ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • The Ad Makers

    How the Best TV Commercials are Produced

    de Tom von Logue Newth ...
    The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers ... Leer más

    $3.99 USD

  • Optimizing AdWords

    A Guide to Using, Mastering, and Maximizing Google AdWords

    de Paige Miller ...
    Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from ... Leer más

    $70.99 USD