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  • Marketing Analytics Roadmap

    Methods, Metrics, and Tools

    de Jerry Rackley ...
    Series series Business and Management (R0)
    Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on ... Leer más

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  • Blue Ocean Shift

    Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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  • Gender, Identity and the Culture of Organizations

    Edición de Iiris Aaltio, Albert J. Mills ...
    Series series Routledge Studies in Management, Organizations and Society
    Gender, Identity and the Culture of Organizations considers how organizations operate as spaces in which minds are gendered and men and women constructed. This edited collection brings together four powerful themes that have developed within the field of organizational analysis over the past two decades: organizational culture; the gendering of organizations; post-modernism and organizational ... Leer más

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  • Mobilizing technology and teams for better decision-making

    “Mobilizing technology and teams for better decision-making” is the results from a global internet survey on how organizations use business intelligence software in decision-making. Businesses around the world were asked to benchmark how technology is being used to help make better decisions. The results revealed that those companies who use advanced technology to drive business decisions were ... Leer más

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  • Mass Customization

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    Series series Business and Management (R0)
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  • Exporting Essentials

    Selling Products and Services to the World Successfully

    Series series Business and Management (R0)
    Exporting Essentials: Selling Products and Services to the World Successfully is for entrepreneurs and small business owners—the makers, movers, and shakers in our world—interested in taking their businesses to the next level of growth through exports. This short, hard-hitting book covers just the essentials, providing the tools you need to tap new markets. And it couldn't be more timely.In the ... Leer más

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  • Are We On Yet?

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  • Social and Community Informatics

    Humans on the Net

    As a discipline, Informatics has developed over the years from its initial focus on data processing and software development, towards a more recent emphasis on people’s use of technology and its impact on their working and private lives. Gunilla Bradley, an internationally recognized expert in this field, has researched this area for many years and here, authors this indispensable volume on the ... Leer más

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  • Managing Business Performance

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  • Successful Integrated Planning for the Supply Chain

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    de Jessica Keyes ...
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  • New Space Markets

    Symposium Proceedings International Symposium 26–28 May 1997, Strasbourg, France

    Edición de G. Haskell, Michael J Rycroft ...
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    Space is no longer the special, protected domain that it was in the past. Because of the importance of its practical applications, it is becoming integrated into the mainstream of economic activity.Technology push is giving way to the assessment of market opportunities and demand pull. Funding from the public sector is declining while interest in private financing is steadily growing. The value ... Leer más

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