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  • Marketing to Gen Z

    The Rules for Reaching This Vast--and Very Different--Generation of Influencers

    With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile ... Leer más

    $9.99 USD

  • Marketing to Millennials

    Reach the Largest and Most Influential Generation of Consumers Ever

    Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Leer más

    $7.99 USD

  • Audiolibro

    Millennials With Kids

    Marketing to this Powerful and Surprisingly Different Generation of Parents

    Completo

    5 hora 43 minutos

    While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.Millennials with Kids changes how we think about this new generation of ... Leer más

    $29.99 USD

  • Jetzt mal ehrlich ...

    Fromme Chaoten unzensiert

    Traducido por Christian Rendel ...
    In ihren Briefen erzählen die Querdenker von persönlichen Aufs und Abs, denken kritisch über Christsein und die Gemeinde der Gegenwart nach, berichten von verrückten Erlebnissen auf und abseits der christlichen Bühnen und beschreiben den Kampf mit eigenen Zweifeln und Schwächen. ... Leer más

    $10.99 USD

  • Imagining the Jewish God

    Series series Graven Images
    Jewish art has always been with us, but so has a broader canvas of Jewish imaginings: in thought, in emotion, in text, and in ritual practice. Imagining the Jewish God was there in the beginning, as it were, engraved and embedded in the ways Jews lived and responded to their God.This book attempts to give voice to these diverse imaginings of the Jewish God, and offers these collected essays and ... Leer más

    $153.99 USD

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  • Measure What Matters

    How Google, Bono, and the Gates Foundation Rock the World with OKRs

    de John Doerr ...
    **#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... Leer más

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  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    de Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Leer más

    $12.99 USD

  • Breakthrough Branding

    How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

    "Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission!" - Daniel H. Pink, author of Drive and A Whole New MindEven the smallest idea can have BIG impact when positioned correctly. Breakthrough ... Leer más

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  • Creative Strategy and the Business of Design

    de Douglas Davis ...
    The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Leer más

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  • The End of Business As Usual

    Rewire the Way You Work to Succeed in the Consumer Revolution

    de Brian Solis ...
    It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what ... Leer más

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  • The Art of Client Service

    The Classic Guide, Updated for Today's Marketers and Advertisers

    A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more ... Leer más

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  • The Strategic Designer

    Tools & Techniques for Managing the Design Process

    de David Holston ...
    Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Leer más

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