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  • Research Methods and Data Analysis for Business Decisions

    A Primer Using SPSS

    Series series Mathematics and Statistics (R0)
    This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that ... Leer más

    $80.99 USD

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  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The ... Leer más

    $57.70 USD

  • Statistics in a Nutshell

    A Desktop Quick Reference

    Need to learn statistics for your job? Want help passing a statistics course? Statistics in a Nutshell is a clear and concise introduction and reference for anyone new to the subject. Thoroughly revised and expanded, this edition helps you gain a solid understanding of statistics without the numbing complexity of many college texts.Each chapter presents easy-to-follow descriptions, along with ... Leer más

    $23.99 USD

  • 100 Questions (and Answers) About Research Methods

    Series series SAGE 100 Questions and Answers
    "How do I create a good research hypothesis?""How do I know when my literature review is finished?""What is the difference between a sample and a population?""What is power and why is it important?"In an increasingly data-driven world, it is more important than ever for students as well as professionals to better understand the process of research. This invaluable guide answers the essential ... Leer más

    $36.99 USD

  • Research Methodology

    Research methods are such phenomena that every researcher wishes to learn. It has been observed that researchers find it difficult to conduct an in-depth analysis in their areas of specialization without a sound knowledge of the scientific process of conducting research. Researchers may consult many books and articles but their inherent inquisitiveness will remain unfulfilled if they lack patience ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Research & the Analysis of Research Hypotheses

    The design of this book owes much to M. David Merrill, Ph.D., who in the 70s was a professor at Brigham Young University. At the time, he was researching concepts for designing curriculum. He developed a method of designing instructional materials that used the principles of Rule Example - Practice. The term rule covered such items as a mathematical rule, a classification paradigm, a descriptive ... Leer más

    $3.99 USD

  • The Six Sigma Handbook, Third Edition, Chapter 10 - Analyze Phase

    The following is a chapter from the fully updated and revised The Six Sigma Handbook , Third Edition. It covers the management systems and statistical tools that are the foundation of Six Sigma. The book's presentation is based on the DMAIC (Define, Measure, Analyze, Improve, Control) implementation strategy for Six Sigma, with focus on the management responsibilities and problem-solving ... Leer más

    $6.99 USD

  • The Chicago Guide to Writing About Numbers

    Series series Chicago Guides to Writing, Editing, and Publishing
    For students, scientists, journalists and others, a comprehensive guide to communicating data clearly and effectively.Acclaimed by scientists, journalists, faculty, and students, The Chicago Guide to Writing about Numbers has helped thousands communicate data clearly and effectively. It offers a much-needed bridge between good quantitative analysis and clear expository writing, using ... Leer más

    $20.89 USD o gratis con Kobo Plus

  • Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

    A Workbook

    Series series Business and Management (R0)
    Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification.This practical open access ... Leer más

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  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    Series series Business and Management (R0)
    This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. ... Leer más

    $58.99 USD

  • Doing Survey Research

    A Guide to Quantitative Methods

    Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research. Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read, to distinguish opinions from scientific facts, and to ... Leer más

    $102.99 USD

  • A Dictionary of Business Research Methods

    de John Duignan ...
    Series series Oxford Quick Reference Online
    This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics ... Leer más

    $9.99 USD