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The Business of Persuasion

Harold Burson on Public Relations

de Harold Burson ...

"A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Leer más

$12.99 USD o gratis con Kobo Plus

"A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh
... Leer más
Diverse Voices

Profiles in Leadership

de Barry Spector, Shelley Spector, Harold Burson ...

Diverse Voices: Profiles in Leadership will help educators, students and practioners of Public Relations better understand the challenges faced by minorities in the field. Published by the PRSA Foundation in partnership with the Museum of Public Relations*, Diverse Voices* will feature interviews with a variety of corporate, organizational and agency leaders discussing their successes, obstacles ... Leer más

$28.99 USD

Diverse Voices: Profiles in Leadership will help educators, students and practioners of Public Relations better understand the challenges faced by minorities in the field. Published by the PRSA Foundation in partnership with the Museum of Public Relations*, Diverse Voices* will feature interviews with a variety of corporate, organizational and agency leaders discussing their successes, obstacles
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Out of Office

The Big Problem and Bigger Promise of Working from Home

de Charlie Warzel, Anne Helen Petersen ...

**“This book will challenge you to rethink what it takes to make remote work work—not just for companies, but for people.” —Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLifeThe future isn’t about where we will work, but how. For years we have struggled to balance work and life, with most of us feeling overwhelmed and burned out because our ... Leer más

$5.99 USD

**“This book will challenge you to rethink what it takes to make remote work work—not just for companies, but for people.” —Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLifeThe future isn’t about where we will work, but how. For years we have struggled to balance work and life, with most of us feeling overwhelmed and burned out because our
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Reinventing You

Define Your Brand, Imagine Your Future

de Dorie Clark ...

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to ... Leer más

$19.99 USD o gratis con Kobo Plus

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to
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Humanocracy

Creating Organizations as Amazing as the People Inside Them

de Gary Hamel, Michele Zanini ...

Management guru Gary Hamel and coauthor Michele Zanini paint a stark picture of how bureaucracy is worse and more costly than ever, and provide a manual for dismantling it and building an entrepreneurial organization that is truly fit for the future.Big idea book from leading business/management thinkerCounterintuitive argument, that bureaucracy is still the biggest obstacle to innovation and ... Leer más

$23.99 USD o gratis con Kobo Plus

Management guru Gary Hamel and coauthor Michele Zanini paint a stark picture of how bureaucracy is worse and more costly than ever, and provide a manual for dismantling it and building an entrepreneurial organization that is truly fit for the future.Big idea book from leading business/management thinkerCounterintuitive argument, that bureaucracy is still the biggest obstacle to innovation and
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Creating Innovators

The Making of Young People Who Will Change the World

de Tony Wagner ...

From a prominent educator, author, and founder of Harvard’s Change Leadership Group comes a provocative look at why innovation is today’s most essential real-world skill and what young people need from parents, teachers, and employers to become the innovators of America’s future.In this groundbreaking book, education expert Tony Wagner provides a powerful rationale for developing an innovation ... Leer más

$13.99 USD

From a prominent educator, author, and founder of Harvard’s Change Leadership Group comes a provocative look at why innovation is today’s most essential real-world skill and what young people need from parents, teachers, and employers to become the innovators of America’s future.In this groundbreaking book, education expert Tony Wagner provides a powerful rationale for developing an innovation
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Smart Trust

Creating Prosperity, Energy, and Joy in a Low-Trust World

de Stephen M.R. Covey, Greg Link, Rebecca R. Merrill ...

**After illustrating the global relevance of trust with his book The Speed of Trust by selling more than one million copies in twenty-two languages, Stephen M.**R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of ... Leer más

$14.99 USD

**After illustrating the global relevance of trust with his book The Speed of Trust by selling more than one million copies in twenty-two languages, Stephen M.**R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of
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Smart People Should Build Things

How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America

de Andrew Yang ...

Andrew Yang, the founder of Venture for America, offers a unique solution to our country's economic and social problems—our smart people should be building things. Smart People Should Build Things offers a stark picture of the current culture and a revolutionary model that will redirect a generation of ambitious young people to the critical job of innovating and building new businesses.As the ... Leer más

$14.99 USD o gratis con Kobo Plus

Andrew Yang, the founder of Venture for America, offers a unique solution to our country's economic and social problems—our smart people should be building things. Smart People Should Build Things offers a stark picture of the current culture and a revolutionary model that will redirect a generation of ambitious young people to the critical job of innovating and building new businesses.As the
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Grown Up Digital: How the Net Generation is Changing Your World

de Don Tapscott ...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to ... Leer más

$25.99 USD

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to
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Forces for Good

The Six Practices of High-Impact Nonprofits

de Leslie R. Crutchfield, Heather McLeod Grant ...

Series Libro 36 - Jossey-Bass Leadership Series
An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for ... Leer más

$19.99 USD

An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for
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Five Good Ideas

Practical Strategies for Non-Profit Success

Edición de Alan Broadbent, Ratna Omidvar ...

Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. ... Leer más

$11.99 USD

Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year.
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You Can Do Anything

The Surprising Power of a "Useless" Liberal Arts Education

de George Anders ...

A job seeking strategy guide revealing "the extraordinary ways a liberal arts education broadens the career opportunities of new graduates" ( The Hill ).For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up ... Leer más

$12.99 USD

A job seeking strategy guide revealing "the extraordinary ways a liberal arts education broadens the career opportunities of new graduates" ( The Hill ).For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up
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“harold burson”

The Business of Persuasion

Diverse Voices

La gente que leyó estos también disfrutó

Out of Office

Reinventing You

Humanocracy

Creating Innovators

Smart Trust

Smart People Should Build Things

Grown Up Digital: How the Net Generation is Changing Your World

Forces for Good

Five Good Ideas

You Can Do Anything

eReaders

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