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  • Straight to Yes

    Asking with Confidence and Getting What You Want

    de Haider Imam ...
    MAKE YOURSELF A “YES” MAGNETYou’ve finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of ‘the ask’.Taking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth ... Leer más

    $13.00 USD

  • Audiolibro

    Straight to Yes

    Asking with Confidence and Getting What You Want

    de Haider Imam ...
    Narrado por Steven Kynman ...

    Completo

    5 hora 35 minutos

    Just having the best idea, product, service, presentation or proposal is no longer enough in these dizzyingly competitive times. Getting a commitment to action from your investors, leaders, customers or colleagues is vital. This book helps you become a master of gaining commitment to action by learning how to Ask. Based on sound psychological principles, Straight To Yes! offers tonnes of winning ... Leer más

    $15.99 USD

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  • The Science of Influence

    How to Get Anyone to Say "Yes" in 8 Minutes or Less!

    de Kevin Hogan ...
    Get customers, clients, and co-workers to say "yes!" in 8 minutes or lessThis revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously ... Leer más

    $15.00 USD

  • Brainfluence

    100 Ways to Persuade and Convince Consumers with Neuromarketing

    de Roger Dooley ...
    Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Leer más

    $15.00 USD

  • Instinct

    Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success

    de Rebecca Heiss ...
    A revolutionary approach to unlocking****your innate ability to achieve success in business and in life.Why do we constantly feel overwhelmed by stress, dissatisfied in our careers and relationships, and lacking in real purpose? Why do we seem to sabotage ourselves, hampering our productivity and success? The answer lies in our instincts . . .In every area of life, from business to relationships ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Decoded

    The Science Behind Why We Buy

    de Phil Barden ...
    In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy ... Leer más

    $38.00 USD

  • The small BIG

    small changes that spark big influence

    Three experts in persuasion science reveal the small changes you can make for a big improvement in your ability to influence others.At some point today you will have to influence or persuade someone. It may be your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. Most likely, the key to succeeding will be a small change in your approach—one that delivers big.In The ... Leer más

    $11.99 USD

  • Unconscious Branding

    How Neuroscience Can Empower (and Inspire) Marketing

    For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... Leer más

    $12.99 USD

  • The Serendipity Mindset

    The Art and Science of Creating Good Luck

    Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply ... Leer más

    $12.99 USD

  • Emotionomics: Leveraging Emotions for Business Success

    de Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Leer más

    $25.99 USD

  • You, Your Child, and School

    Navigate Your Way to the Best Education

    An essential book for parents to help their children get the education they need to live happy, productive lives from The New York Times bestselling author of The Element and Creative SchoolsParents everywhere are deeply concerned about the education of their children, especially now, when education has become a minefield of politics and controversy. One of the world’s most influential educators, ... Leer más

    $5.99 USD

  • The Seven Secrets of Setting Goals With NLP

    de Damian Hamill ...
    In this eBook, the reader is taken through a powerful interactive process for creating compelling goals. Damian Hamill identifies and elaborates upon Seven Secrets, the NLP criteria that make the difference between achievable, ecological outcomes and those goals that are destined for failure.The eBook is structured in such a way that allows the reader to shape his or her own outcome as the process ... Leer más

    $4.75 USD o gratis con Kobo Plus