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“greg creed”

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  • R.E.D. Marketing

    The Three Ingredients of Leading Brands

    de Greg Creed, Ken Muench ...
    Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! ... Leer más

    $16.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Il libro rosso del marketing

    I tre ingredienti del successo

    de Greg Creed, Ken Muench ...
    La rilevanza per il mercato, la reperibilità e facilità di individuazione, la capacità di distinguersi dalla concorrenza - in tre parole Relevance, Ease, Distinctiveness - sono aspetti fondamentali per qualsiasi brand o prodotto. Partendo da questa convinzione gli autori hanno elaborato una metodologia innovativa, denominata metodo RED Marketing, che unisce le più recenti scoperte nel campo della ... Leer más

    $16.99 USD

  • Audiolibro

    R.E.D. Marketing

    The Three Ingredients of Leading Brands

    de Greg Creed, Ken Muench ...
    Narrado por Greg Creed, Ken Muench ...

    Completo

    7 hora 30 minutos

    Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! ... Leer más

    $26.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

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    How to Build a Well-Lived, Joyful Life

    de Bill Burnett, Dave Evans ...
    **#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York TimesDesigners create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was ... Leer más

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  • How to Be Everything

    A Guide for Those Who (Still) Don't Know What They Want to Be When They Grow Up

    de Emilie Wapnick ...
    What do you want to be when you grow up? It’s a familiar question we’re all asked as kids. While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don’t.Having a lot of different interests, projects and curiosities doesn’t make you a "jack-of-all-trades, master of none." Your ... Leer más

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  • Quick Team-Building Activities for Busy Managers

    50 Exercises That Get Results in Just 15 Minutes

    de Brian Miller ...
    Eliminate the need for time or resources on formal training and get your teams up and running themselves--with only minutes of prep.Between workplace personnel being more culturally diverse than ever before, a generation of employees being raised attached to technology while avoiding human interaction, and an increasing culture of competitiveness that is constantly raising tensions between ... Leer más

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  • Emotional Branding

    The New Paradigm for Connecting Brands to People

    de Marc Gobe ...
    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Leer más

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  • Why She Buys

    The New Strategy for Reaching the World's Most Powerful Consumers

    de Bridget Brennan ...
    If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... Leer más

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  • Fascinate

    How to Make Your Brand Impossible to Resist

    de Sally Hogshead ...
    The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Leer más

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  • Moments of Impact

    How to Design Strategic Conversations That Accelerate Change

    de Chris Ertel, Lisa Kay Solomon ...
    Moments of Impact is a book on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address—and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation—now—to shape the future of their organizations ... Leer más

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  • The Big Book of Team-Motivating Games: Spirit-Building, Problem-Solving and Communication Games for Every Group

    de Mary Scannell, Edward Scannell ...
    Series series Big Book Series
    Teamwork can be fun!Games that improve team cooperation, communication, and spiritDid you know that games can:Raise sagging moraleLiven up boring staff meetingsIncrease interaction among staff membersPromote a culture of harmony and cooperationCreate an atmosphere of fun for your teamKeeping your team motivated and challenged, especially during tough economic times, can be... ... Leer más

    $22.99 USD

  • Get Different

    Marketing That Can't Be Ignored!

    de Mike Michalowicz ...
    From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not ... Leer más

    $11.99 USD