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1 - 12 de 12 resultados para “grant leboff”
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  • Myths of Marketing

    Banish the Misconceptions and Become a Great Marketer

    de Grant Leboff ...
    Series series Business Myths series
    It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry ... Leer más

    $18.99 USD

  • Stickier Marketing

    How to Win Customers in a Digital Age

    de Grant Leboff ...
    In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology ... Leer más

    $35.99 USD

  • Sales Therapy

    Effective Selling for the Small Business Owner

    de Grant Leboff ...
    If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count.Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results?Sales Therapy smashes the age-old ... Leer más

    $17.00 USD

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  • Building the Value Machine

    Transforming Your Business Through Collaborative Customer Partnerships

    de Peter Cheverton, Kingsley Weber ...
    Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.This book provides a solution to the challenge of finding the right organizational structures, the right planning and ... Leer más

    $44.99 USD

  • Successful Networking

    How to Build New Networks for Career and Company Progression

    de Frances Kay ...
    Series series Creating Success series
    The benefits of networking are many - improving the chances of keeping a job, getting a new one, career progression, learning how to get along with others and improving personal effectiveness and company performance.Successful Networking is designed to remove the fear factor and encourage people to make the effort to 'network for success'. It gives you advice and guidance on handling any social or ... Leer más

    $18.99 USD

  • Answering Tough Interview Questions for Dummies

    de Rob Yeung ...
    Written for all job hunters – new entrants, mid-level people, very experienced individuals, and technical and non-technical job seekers – Answering Tough Interview Questions For Dummies is packed with the building blocks for show-stopping interviews. ... Leer más

    $17.99 USD

  • Be a Brilliant Entrepreneur: Flash

    de Alex McMillan ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Be a Brilliant Entrepreneur is a short, simple and to-the-point guide to getting your enterprise off the ground.. In just 96 pages, with help and advice from successful entrepreneurs, the reader will discover how to give fulfil ... Leer más

    $3.99 USD

  • Job Interviews: Top Answers To Tough Questions

    de John Lees ...
    Job Interviews: Top Answers to Tough Questions is your indispensable toolkit, giving you the best answers for the interview room. ... Leer más

    $12.99 USD

  • Essential Tools for Operations Management

    Tools, Models and Approaches for Managers and Consultants

    de Simon Burtonshaw-Gunn ...
    The third book in the Essential Tools For series… on the topic of Operations ManagementBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person ... Leer más

    $24.00 USD

  • The Strategic Planning Workbook

    de Neville Lake ...
    ***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action ... Leer más

    $38.99 USD

  • How to Sell Anything

    What the Best Salespeople Know, Do, and Say

    de Jeremy Cassell, Tom Bird ...
    Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve your performance and get you started on the path toward success you’ve always dreamed of and ... Leer más

    $8.99 USD

  • How To Motivate People

    de Patrick Forsyth ...
    Illustrates how managers can inspire individuals or teams to develop. Sets out guidelines on how to reduce negativity, boost positive feelings and foster enthusiasm and involvement. ... Leer más

    $11.99 USD