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“gordon adler”

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  • Case Writing for Executive Education

    A Survival Guide

    de Gordon Adler, Wolfgang Amann ...
    Time and again, the authors have observed how a great program faculty creates unique learning experiences to everybody’s satisfaction. They have experienced the pleasure that all involved feel when great learning has taken place, when the program participants leave the sessions with an enhanced skill set and co-created answers to pending and future challenges. They are also aware that creating ... Leer más

    $39.99 USD

  • Management Communication: Financial Times Briefing

    de Gordon Adler ...
    A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their businessThis book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.It will show you how to:§ adopt a communications mindset§ accept ... Leer más

    $36.99 USD

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  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    de Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Leer más

    $28.99 USD

  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    de Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... Leer más

    $44.00 USD

  • Creating and Delivering Your Value Proposition

    Managing Customer Experience for Profit

    de Cindy Barnes, Helen Blake, David Pinder ...
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Leer más

    $46.99 USD

  • Digital Transformation

    Build Your Organization's Future for the Innovation Age

    de Lindsay Herbert ...
    One book for the entire journey: How to digitally transform your organizationInnovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?For the first time, these questions are ... Leer más

    $23.99 USD

  • Internal Communications

    A Manual for Practitioners

    de Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Leer más

    $41.99 USD

  • HR Disrupted

    It’s time for something different (2nd Edition)

    de Lucy Adams ...
    THE NEW AND UPDATED EDITION OF THE CLASSIC WORK ON DISRUPTIVE HR. THE WAY WE WORK IS CHANGING FAST, AND TRADITIONAL HR IS NO LONGER FIT FOR PURPOSE.Equipping our organizations to meet today’s demands requires something very different. This book provides HR professionals with:a compelling case for changing HRpractical people solutions for a disrupted worldstrategies to make the changes they ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • How to Think Strategically

    Your Roadmap to Innovation and Results

    de Davide Sola, Jerome Couturier ...
    Discover how to become an effective strategic thinkerSome people seem to achieve the best results, again and again. Is it luck? Or is it strategy?How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset.This hands-on guide tackles both the thinking and the doing, helping you develop a robust strategic plan. It offers a six ... Leer más

    $12.99 USD

  • Lean Manufacturing Process

    de V.T. ...
    Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Leer más

    $3.99 USD

  • Brilliant Selling

    de Tom Bird, Jeremy Cassell ...
    Series series Brilliant Business
    You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance.The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and ... Leer más

    $10.99 USD

  • Sucessful Change

    de David Miller ...
    The trouble with change management is that there is an awful lot written and discussed about the failure rate of change projects. But how do you implement major change successfully? With Successful Change youll understand how organisations and people connect and learn how to successfully facilitate change when people have to adopt new ways of working that are a significant departure from their ... Leer más

    $8.99 USD