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1 - 12 de 12 resultados para “gerhard raab”
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  • Customer Relationship Management

    A Global Perspective

    de Gerhard Raab, Riad A. Ajami, G. Jason Goddard ...
    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable ... Leer más

    $52.99 USD

  • Marktpsychologie

    Grundlagen und Anwendung

    de Gerhard Raab, Alexander Unger, Fritz Unger ...
    Series series Business and Economics (German Language)
    Dieses Buch liefert psychologische Erklärungen für das Verhalten von Menschen auf Märkten. Es beinhaltet einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen überwiegend aus ... Leer más

    $28.99 USD

  • Marktpsychologie

    Grundlagen und Anwendung

    de Gerhard Raab, Alexander Unger, Fritz Unger ...
    Series series Business and Economics (German Language)
    Dieses Buch liefert eine psychologische Erklärung für das Verhalten von Menschen auf Märkten. Hierzu beinhaltet es einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen ... Leer más

    $28.99 USD

  • The Psychology of Marketing

    Cross-Cultural Perspectives

    de Gerhard Raab, G. Jason Goddard, Alexander Unger ...
    This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the ... Leer más

    $54.99 USD

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  • Strategic Planning

    de George A. Steiner ...
    In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic ... Leer más

    $15.99 USD

  • Thinking, Fast and Slow

    de Daniel Kahneman ...
    *Major New York Times Bestseller*More than 2.6 million copies sold*One of The New York Times Book Review's ten best books of the year*Selected by The Wall Street Journal as one of the best nonfiction books of the year*Presidential Medal of Freedom Recipient*Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed O... ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Summary and Analysis of Thinking, Fast and Slow

    Based on the Book by Daniel Kahneman

    de Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Thinking, Fast and Slow tells you what you need to know—before or after you read Daniel Kahneman's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary of Thinking, Fast and Slow by Daniel Kahneman includes:Historical contextPart-by-part ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Strategic Performance Management

    de Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Leer más

    $100.99 USD

  • Social Skills

    de Miguel D'Addario ...
    The following book talks about the necessary social skills in order to live in harmony with every human being in our environment; it gives specific models and exercices for every reader to acomplish what ever social skill needed. ... Leer más

    $5.00 USD

  • Organisational Behaviour

    de Rittik Chandra ...
    Organizational behaviour is a field of study that investigates the impact that individuals, groups and structures have on behaviour within an organization for the purpose of applying such knowledge towards improving an organization's effectiveness.It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of ... Leer más

    $3.99 USD

  • District Leadership That Works

    Striking the Right Balance

    de Robert J. Marzano, Timothy Waters ...
    Bridge the great divide between distanced administrative duties and daily classroom impact. This book introduces a top-down power mechanism called defined autonomy, a concept that focuses on district-defined, nonnegotiable, common goals and a system of accountability supported by assessment tools. Defined autonomy creates an effective balance of centralized direction and individualized empowerment ... Leer más

    $28.99 USD

  • A Deeper Learning Companion for CLIL

    Putting Pluriliteracies into Practice

    Edición de Do Coyle, Oliver Meyer, Susanne Staschen-Dielmann ...
    If education is to prepare learners for lifelong learning, there needs to be a shift towards deeper learning: a focus on transferable knowledge and problem-solving skills alongside the development of a positive or growth mind-set. Deeper learning is inextricably linked with CLIL (Content and Language Integrated Learning) – a revolutionary teaching approach where students study subjects in a ... Leer más

    $27.99 USD