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1 - 12 de 38 resultados para “geoffrey moore”
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  • Zone to Win

    Organizing to Compete in an Age of Disruption

    de Geoffrey Moore ...
    Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN ... Leer más

    $11.59 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Infinite Staircase

    What the Universe Tells Us About Life, Ethics, and Mortality

    de Geoffrey Moore ...
    NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES“Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book ReviewIn this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Disrupting Unemployment

    de David Nordfors, Daniel Harple, Esther Wojcicki, Geoffrey Moore, J Hagel, Jim Spohrer, Joi Ito, Joon Yun, Mitchel Resnick, Mohammad Islam, Monique Morrow, Philip Auerswald, Philipp Schmidt, Robert Cohen, Steve Jurvetson, Sven Otto Littorin, Vint Cerf ...
    Innovation disrupts things. Can it disrupt unemployment? Internet co-inventor Vint Cerf and David Nordfors, co-founders of i4j Innovation for Jobs, say IT and artificial intelligence should be seen as tools for tailoring meaningful new jobs for workers. In this groundbreaking book they present ideas, scenarios and policy recommendations in a vision of a new golden era for the middle-class society ... Leer más

    $15.00 USD o gratis con Kobo Plus

  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    de Geoffrey A. Moore ...
    Series series
    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

    $19.99 USD

  • Dealing with Darwin

    How Great Companies Innovate at Every Phase of Their Evolution

    de Geoffrey A. Moore Ph.D. ...
    Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent ... Leer más

    $4.99 USD

  • Crossing the Chasm

    Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden

    de Geoffrey A. Moore ...
    Crossing the Chasm – Den Abgrund überwinden und den Massenmarkt erreichenWarum scheitern so viele technologische Innovationen – trotz überlegener Technik?Weil sie versuchen, alle Zielgruppen gleich anzusprechen. In der dritten, vollständig überarbeiteten Auflage seines Klassikers zeigt Geoffrey A. Moore, warum genau das der größte Fehler im Hightech-Marketing ist – und wie Unternehmen stattdessen ... Leer más

    $23.44 USD

  • Oltre il burrone

    de Geoffrey A Moore ...
    Il classico del marketing (qui nell’ultima edizione aggiornata) che ha rivisto in chiave tecnologica la curva di adozione delle novità teorizzata da Rogers, uno dei concetti di riferimento per il marketing e l’organizzazione delle start-up (tecnologiche e non) degli ultimi decenni. Qualunque prodotto innovativo viene acquistato e apprezzato inizialmente da una ristrettissima minoranza di ... Leer más

    $13.99 USD

  • Audiolibro

    Dealing with Darwin

    How Great Companies Innovate at Every Phase of Their Evolution

    de Geoffrey A. Moore ...
    Narrado por James Anderson Foster ...

    Completo

    8 hora 18 minutos

    The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable ... Leer más

    $35.99 USD

  • Audiolibro

    Zone to Win

    Organizing to Compete in an Age of Disruption

    de Geoffrey A. Moore ...
    Narrado por Tom Parks ...

    Completo

    4 hora 26 minutos

    Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win ... Leer más

    $28.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    Infinite Staircase, The

    What the Universe Tells Us About Life, Ethics, and Mortality

    de Geoffrey A. Moore ...
    Narrado por Kyle Tait ...

    Completo

    7 hora 32 minutos

    In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era.Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it.Moore uses his ... Leer más

    $25.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    Crossing the Chasm

    Marketing and Selling Technology Projects to Mainstream Customers

    de Geoffrey A. Moore ...
    Narrado por Mike Chamberlain ...
    Series series

    Completo

    9 hora 45 minutos

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the ... Leer más

    $28.99 USD

  • Escape Velocity

    Free Your Company's Future from the Pull of the Past

    de Geoffrey A. Moore ...
    “Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, ... Leer más

    $11.99 USD