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  • ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities

    The fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities reveals common ground between medical and exercise professionals, creating a more collaborative approach to patient care. Developed by the American College of Sports Medicine (ACSM) with contributions from a specialized team of experts, this text presents a framework for optimizing patients’ and ... Leer más

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  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    Series series
    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

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  • Dealing with Darwin

    How Great Companies Innovate at Every Phase of Their Evolution

    Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent ... Leer más

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  • Audiolibro

    Tales of the Alhambra

    A Series of Tales and Sketches of the Moors and Spaniards

    Completo

    8 hora 39 minutos

    Written in 1831, Washington Irving’s dreamlike description of the Alhambra, the beautiful Moorish castle that defined the height of Moorish civilization, and of the surrounding territory of Granada remains one of the most romantic and entertaining travelogues ever written of this region in Spain.Enhanced here with exquisite Spanish guitar music, the narrative is a heady mix of historical fact, ... Leer más

    $16.99 USD o gratis con Kobo Plus

  • Zone to Win

    Organizing to Compete in an Age of Disruption

    Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • Crossing the Chasm

    Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden

    Crossing the Chasm – Den Abgrund überwinden und den Massenmarkt erreichenWarum scheitern so viele technologische Innovationen – trotz überlegener Technik?Weil sie versuchen, alle Zielgruppen gleich anzusprechen. In der dritten, vollständig überarbeiteten Auflage seines Klassikers zeigt Geoffrey A. Moore, warum genau das der größte Fehler im Hightech-Marketing ist – und wie Unternehmen stattdessen ... Leer más

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  • Audiolibro

    Infinite Staircase, The

    What the Universe Tells Us About Life, Ethics, and Mortality

    Narrado por Kyle Tait ...

    Completo

    7 hora 32 minutos

    In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era.Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it.Moore uses his ... Leer más

    $25.99 USD

  • Oltre il burrone

    Il classico del marketing (qui nell’ultima edizione aggiornata) che ha rivisto in chiave tecnologica la curva di adozione delle novità teorizzata da Rogers, uno dei concetti di riferimento per il marketing e l’organizzazione delle start-up (tecnologiche e non) degli ultimi decenni. Qualunque prodotto innovativo viene acquistato e apprezzato inizialmente da una ristrettissima minoranza di ... Leer más

    $13.99 USD

  • Audiolibro

    Crossing the Chasm

    Marketing and Selling Technology Projects to Mainstream Customers

    Narrado por Mike Chamberlain ...
    Series series

    Completo

    9 hora 45 minutos

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the ... Leer más

    $28.99 USD

  • The Infinite Staircase

    What the Universe Tells Us About Life, Ethics, and Mortality

    NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES“Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book ReviewIn this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a ... Leer más

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  • Escape Velocity

    Free Your Company's Future from the Pull of the Past

    “Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, ... Leer más

    $11.99 USD