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1 - 12 de 12 resultados para “gabriel steinhardt”
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  • Data-driven Decision-making for Product Managers

    A Primer to Data Literacy in Product Management

    de Gabriel Steinhardt ...
    Series series Business and Management (R0)
    This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers.Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than ... Leer más

    $40.99 USD

  • The Product Manager's Toolkit®

    Methodologies, Processes, and Tasks in Technology Product Management

    de Gabriel Steinhardt ...
    Series series Business and Management (R0)
    This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and ... Leer más

    $71.99 USD

  • Market-Value Pricing

    Definitions, Concepts, and Processes for Market-Value Centric Pricing

    de Gabriel Steinhardt ...
    Series series Business and Management (R0)
    This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities.Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers ... Leer más

    $58.99 USD

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  • Behind Every Good Decision

    How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

    de Piyanka Jain, Puneet Sharma ...
    There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth.If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $80.99 USD

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    de Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Leer más

    $18.00 USD

  • Handbook of Usability Testing

    How to Plan, Design, and Conduct Effective Tests

    de Jeffrey Rubin, Dana Chisnell ...
    Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You ... Leer más

    $38.00 USD

  • IT Security Metrics: A Practical Framework for Measuring Security & Protecting Data

    de Lance Hayden ...
    Implement an Effective Security Metrics Project or Program IT Security Metrics provides a comprehensive approach to measuring risks, threats, operational activities, and the effectiveness of data protection in your organization. The book explains how to choose and design effective measurement strategies and addresses the data requirements of those strategies. The Security Process Management ... Leer más

    $44.99 USD

  • Guide to Business Data Analytics

    de IIBA ...
    Guide to Business Data AnalyticsThe Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes developing a framework, key techniques and application, how to identify, communicate, and integrate results, and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification ... Leer más

    $44.99 USD o gratis con Kobo Plus

  • Freemium Economics

    Leveraging Analytics and User Segmentation to Drive Revenue

    de Eric Benjamin Seufert ...
    Series series The Savvy Manager's Guides
    Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully ... Leer más

    $44.99 USD

  • User Experience Re-Mastered

    Your Guide to Getting the Right Design

    de Chauncey Wilson ...
    User Experience Re-Mastered: Your Guide to Getting the Right Design provides an understanding of key design and development processes aimed at enhancing the user experience of websites and web applications. The book is organized into four parts. Part 1 deals with the concept of usability, covering user needs analysis and card sorting—a tool for shaping information architecture in websites and ... Leer más

    $46.79 USD

  • UX for Business

    How to Design Valuable Digital Companies

    de Joel Marsh ...
    Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design.You'll not only learn how to think ... Leer más

    $30.99 USD