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    Most businesses fail in the first 5 minutes. Provocative? YES. How is that possible? You as an entrepreneur are caught up in the euphoria of ideas, starting out with a bright, shiny object, your baby gem that will be wildly successful. Unfortunately, upwards of 90% of all failures can be traced to a simple fact—they fail at Positioning, which inevitably leads to total failure. However, failure is ... Leer más

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