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  • Creating Experience Value in Tourism

    Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. ... Leer más

    $49.99 USD

  • Tourism Management in Warm-water Island Destinations

    Series series CABI Series in Tourism Management Research
    Warm-water islands are a cohesive group of islands distinguished by their geography and remoteness, history as former colonial territories, and dependence on external stakeholders for their economic and social development. Warm-water island destinations also have a year-round tourism industry. These island tourism destinations are facing unprecedented adjustment challenges in the wake of ... Leer más

    $49.99 USD

  • Tourism in Russia

    A Management Handbook

    Russia, the largest country in the world, has untapped tourism potential. Historic and cultural resources, natural attractions, and business opportunities attract a growing number of visitors to this fast-growing country. The book will appeal to a broad base of students, professors, and practitioners. It addresses tourism as a system, provides essentials of management and marketing, discusses ... Leer más

    $163.99 USD

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  • A History of Howard Johnson's

    How a Massachusetts Soda Fountain Became an American Icon

    The iconic restaurant chain that defined Americana by introducing twenty-eight flavors of ice cream, "tendersweet" clam strips, grilled "frankforts," and more.Popularly known as the "Father of the Franchise Industry," Howard Johnson delivered good food and fair prices—a winning combination that brought appreciative customers back for more. The attractive white Colonial Revival restaurants, with ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Marine Ecotourism

    Issues and Experiences

    Series Libro 7 - Aspects of Tourism
    Marine ecotourism is a major growth area within ecotourism, itself a rapidly expanding area within tourism as a whole. The activity has been attracting increasing attention, both from the popular media and from professionals and academics with an interest in tourism’s potential to contribute to sustainable development. However, there is a growing consensus that far too often the term has been used ... Leer más

    $14.99 USD

  • Human Resource Management for the Event Industry

    Series series Events Management
    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from ... Leer más

    $91.99 USD

  • Global Tourism

    Edición de William F. Theobald ...
    Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the ... Leer más

    $110.99 USD

  • Reinventing the Local in Tourism

    Producing, Consuming and Negotiating Place

    Series Libro 73 - Aspects of Tourism
    This book investigates the way localities are shaped and negotiated through tourism, and explores the emerging success of local peer-produced hospitality and tourism services which are transforming the tourist experience. Tourists are now being brought into much closer contact with locals and have new opportunities to experience the community at their destination. This book examines these place ... Leer más

    $23.99 USD

  • Emotion in Motion

    Tourism, Affect and Transformation

    Edición de Mike Robinson, David Picard ...
    Series series New Directions in Tourism Analysis
    What happens when tourists scream with fear, shout with anger and frustration, weep with joy and delight, or even faint in the face of revealed beauty? How can certain sites affect some tourists so deeply that they require hospitalisation and psychiatric treatment? What are the inner contours of tourist experience and how does it relate to specific emotional cultures? What are the consequences of ... Leer más

    $72.99 USD

  • Nature Tourism

    Edición de Joseph S. Chen ...
    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    In recent decades, the fast rise of emerging economies, like the BRICS nations, has propelled the growth of tourism worldwide. Meanwhile, a plethora of nature destinations has been developed to meet the diverse needs of the new wave of demand from emerging economies and to entice existing tourists from advanced and rich economies.Nature Tourism augments the current literature on the benefits and ... Leer más

    $63.99 USD

  • Global Alliances in Tourism and Hospitality Management

    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben ... Leer más

    $72.99 USD

  • The Complete Guide to IRAs and IRA Investing

    Wealth-Building Strategies Revealed

    de Martha Maeda ...
    As more and more baby boomers reach retirement age and because retirement seems to come at an earlier age, the importance of saving for your nonworking years has become increasingly apparent. Many people find themselves worrying that they will not be able to save enough for a comfortable retirement. ... Leer más

    $57.99 USD