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1 - 12 de 12 resultados para “fred reichheld”
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  • The Ultimate Question 2.0 (Revised and Expanded Edition)

    How Net Promoter Companies Thrive in a Customer-Driven World

    de Fred Reichheld ...
    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Audiolibro

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    de Fred Reichheld ...
    Narrado por Walter Dixon ...

    Completo

    8 hora 37 minutos

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Leer más

    $19.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    The Ultimate Question

    de Fred Reichheld ...
    Narrado por Fred Reichheld ...

    Abreviado

    5 hora

    A Simon & Schuster audiobook. Simon & Schuster has a great book for every listener. ... Leer más

    $18.99 USD

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    de Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...
    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    de Fred Reichheld, Darci Darnell, Maureen Burns ...
    Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like ... Leer más

    $21.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Audiolibro

    HBR's 10 Must Reads on Strategic Marketing

    de Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld ...
    Narrado por Susan Larkin, Bernard Setaro Clark ...
    Series series HBR's 10 Must Reads

    Completo

    6 hora 48 minutos

    Stop pushing products—and start cultivating relationships with the right customers.If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the ... Leer más

    $19.99 USD

  • La promesse gagnante

    Être aimé, une stratégie à toute épreuve // NPS 3.0 //

    de Fred Reichheld, Darci Darnell, Maureen Burns ...
    Les grands leaders portent une promesse : ils placent les clients au coeur de leur stratégie et ont le NPS pour boussole.Peu de concepts ont rencontré un écho similaire au Net Promoter System (NPS). Nous connaissons tous, en tant que professionnel ou consommateur, les avis étoilés portant sur des produits, marques ou sites. En près de 20 ans, le Net Promoter System – notamment grâce au Net ... Leer más

    $12.99 USD

  • HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

    de Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...
    Series series HBR's 10 Must Reads
    Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for ... Leer más

    $18.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • HBR's 10 Must Reads 2023

    The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Persuading the Unpersuadable" By Adam Grant)

    de Harvard Business Review, Adam M. Grant, Francesca Gino, Fred Reichheld, Linda A. Hill ...
    Series series HBR's 10 Must Reads
    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Ultimate Question 2.0

    How Net Promoter Companies Thrive in a Customer-Driven World

    de Rob Markey, Fred Reichheld ...
    Narrado por Walter Dixon ...

    Completo

    8 hora

    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Leer más

    $27.99 USD

  • Audiolibro

    HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

    de Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...
    Narrado por David Sadzin, Sofia Willingham ...

    Completo

    5 hora 50 minutos

    Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and ... Leer más

    $12.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

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  • Audiolibro

    Answering the Ultimate Question

    How Net Promoter Can Transform Your Business

    de Laura L. Brooks, Richard Owen ...
    Narrado por Melissa Edris ...

    Completo

    8 hora 57 minutos

    "Would you recommend this company to your friends and colleagues?" That's the ultimate question. Fred Reichheld's book of the same name created quite a stir in 2006. Reichheld is co-founder along with Owen and Brooks of the methodology behind answering the question. The original book challenged the conventional wisdom of customer satisfaction surveys and coined the terms "bad profits" and "good ... Leer más

    $19.99 USD