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Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

de Fred Lager ...

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial ... Leer más

Antes $7.99 USD Ahora $5.99 USD

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial
... Leer más

Salt Sugar Fat

How the Food Giants Hooked Us

de Michael Moss ...

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately ... Leer más

$8.99 USD

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately
... Leer más
The Jungle Book (Golden Deer Classics)

de Rudyard Kipling, Golden Deer Classics ...

The Jungle Book (1894) is a collection of stories written by Rudyard Kipling.The tales in the book (and also those in The Second Jungle Book which followed in 1895, and which includes five further stories about Mowgli) are fables, using animals in an anthropomorphic manner to give moral lessons. The verses of The Law of the Jungle, for example, lay down rules for the safety of individuals, ... Leer más

$0.99 USD o gratis con Kobo Plus

The Jungle Book (1894) is a collection of stories written by Rudyard Kipling.The tales in the book (and also those in The Second Jungle Book which followed in 1895, and which includes five further stories about Mowgli) are fables, using animals in an anthropomorphic manner to give moral lessons. The verses of The Law of the Jungle, for example, lay down rules for the safety of individuals,
... Leer más
Barbarians at the Gate

The Fall of RJR Nabisco

de Bryan Burrough, John Helyar ...

#1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco at the hands of a massive leveraged buyout from investment firm KKR.A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of 1980s Wall Street and the ... Leer más

$16.99 USD o gratis con Kobo Plus

#1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco at the hands of a massive leveraged buyout from investment firm KKR.A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of 1980s Wall Street and the
... Leer más
Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

de Howard Schultz ...

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in ... Leer más

$10.99 USD

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in
... Leer más
Grinding It Out

The Making of McDonald's

de Ray Kroc ...

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising ... Leer más

$9.99 USD

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising
... Leer más
Secret Formula

The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

de Frederick Allen ...

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century ... Leer más

$12.99 USD o gratis con Kobo Plus

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century
... Leer más
The Coke Machine

The Dirty Truth Behind the World's Favorite Soft Drink

de Michael Blanding ...

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel ... Leer más

$14.99 USD

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel
... Leer más
Inside Coca-Cola

A CEO's Secrets on Building the World's Most Popular Brand

de Neville Isdell, David Beasley ...

The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to ... Leer más

$2.99 USD

The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to
... Leer más
A Colossal Failure of Common Sense

The Inside Story of the Collapse of Lehman Brothers

de Lawrence G. McDonald, Patrick Robinson ...

One of the biggest questions of the financial crisis has not been answered until now: What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Lehman Brothers Vice President gives us the straight answers—right from the belly of the beast.In A Colossal Failure of Common Sense, Larry ... Leer más

$11.99 USD

One of the biggest questions of the financial crisis has not been answered until now: What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Lehman Brothers Vice President gives us the straight answers—right from the belly of the beast.In A Colossal Failure of Common Sense, Larry
... Leer más
Food Confidential

The Corporate Takeover of Food Security and the Family Farm—and What to Do About It

de Nicole Faires ...

When author and homesteader Nicole Faires decided to retrofit an old school bus and tour America’s small farms with her husband and two small children, she expected to learn a lot, be inspired, and have some fun. But what she found disturbed her. Mismanaged small farms; clueless urbanites setting up shop to get back to the land”; a mindless devotion to organic farming; and, ultimately, the ... Leer más

$12.99 USD

When author and homesteader Nicole Faires decided to retrofit an old school bus and tour America’s small farms with her husband and two small children, she expected to learn a lot, be inspired, and have some fun. But what she found disturbed her. Mismanaged small farms; clueless urbanites setting up shop to get back to the land”; a mindless devotion to organic farming; and, ultimately, the
... Leer más
Marissa Mayer and the Fight to Save Yahoo!

de Nicholas Carlson ...

"A corporate thriller that does a superb job of bringing to life the dramatic story of Yahoo." — Financial TimesWhen Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and ... Leer más

$12.99 USD

"A corporate thriller that does a superb job of bringing to life the dramatic story of Yahoo." — Financial TimesWhen Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and
... Leer más

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“fred lager”

Ben & Jerry's: The Inside Scoop

La gente que leyó esto también disfrutó

Salt Sugar Fat

The Jungle Book (Golden Deer Classics)

Barbarians at the Gate

Pour Your Heart Into It

Grinding It Out

Secret Formula

The Coke Machine

Inside Coca-Cola

A Colossal Failure of Common Sense

Food Confidential

Marissa Mayer and the Fight to Save Yahoo!

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