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  • CIM Coursebook Marketing Fundamentals 07/08

    de Frank Withey ...
    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, ... Leer más

    $47.99 USD

  • CIM Coursebook 06/07 Marketing Fundamentals

    Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. ... Leer más

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  • Social Indicators of Well-Being

    Americans' Perceptions of Life Quality

    Series series Social Sciences (R0)
    This is a study about perceptions of well-being. Its purpose is to investigate how these perceptions are organized in the minds of different groups of American adults, to find valid and efficient ways of measuring these percep tions, to suggest ways these measurement methods could be implemented to yield a series of social indicators, and to provide some initial readings on these indicators; i.e., ... Leer más

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    The core methods in today's econometric toolkit are linear regression for statistical control, instrumental variables methods for the analysis of natural experiments, and differences-in-differences methods that exploit policy changes. In the modern experimentalist paradigm, these techniques address clear causal questions such as: Do smaller classes increase learning? Should wife batterers be ... Leer más

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  • Victory Through Organization: Why the War for Talent is Failing Your Company and What You Can Do About It

    #1 Wall Street Journal and USA Today bestselling author Dave Ulrich offers HR professionals a new line of defense in the corporate “war for talent.”Destined to be a classic in the field, this game-changing book from HR visionary Dave Ulrich tackles one of the greatest challenges in Human Resources today: the talent wars. As companies grow increasingly and aggressively competitive in hiring and ... Leer más

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  • Judgment under Uncertainty

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    The thirty-five chapters in this book describe various judgmental heuristics and the biases they produce, not only in laboratory experiments but in important social, medical, and political situations as well. Individual chapters discuss the representativeness and availability heuristics, problems in judging covariation and control, overconfidence, multistage inference, social perception, medical ... Leer más

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  • Essentials of Research Design and Methodology

    Master the essential skills for designing and conducting a successful research projectEssentials of Research Design and Methodology contains practical information on how to design and conduct scientific research in the behavioral and social sciences. This accessible guide covers basic to advanced concepts in a clear, concrete, and readable style.The text offers students and practitioners in the ... Leer más

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  • What Intelligence Tests Miss: The Psychology of Rational Thought

    Critics of intelligence tests—writers such as Robert Sternberg, Howard Gardner, and Daniel Goleman—have argued in recent years that these tests neglect important qualities such as emotion, empathy, and interpersonal skills. However, such critiques imply that though intelligence tests may miss certain key noncognitive areas, they encompass most of what is important in the cognitive domain. In this ... Leer más

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  • Program Management

    de Michel Thiry ...
    Series series Fundamentals of Project Management
    Program management (PgM) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a common business purpose in an integrated and effective way. The Second Edition of Michel Thiry’s Program Management builds on the bestselling title first published in 2010. The heavily revised text ... Leer más

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  • Project Management

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  • 100 Questions (and Answers) About Research Methods

    Series series SAGE 100 Questions and Answers
    "How do I create a good research hypothesis?""How do I know when my literature review is finished?""What is the difference between a sample and a population?""What is power and why is it important?"In an increasingly data-driven world, it is more important than ever for students as well as professionals to better understand the process of research. This invaluable guide answers the essential ... Leer más

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  • HR Ready: Creating Competitive Advantage Through Human Resource Management

    de Steve Foster ...
    Providing competitive advantage should be the ultimate objective of everything HR does; asking "How does this help our business compete better in its market?" should be a frequent question. This book explores the seven pillars of being HR Ready and asks what HR organisations need to do to be fully prepared for a post-recessionary world that is unpredictable and uncertain. HR Ready goes beyond ... Leer más

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