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  • Temas de direito econômico, concorrencial e regulatório

    A obra "Temas de Direito Econômico, Concorrencial e Regulatório" resulta de um diálogo entre várias universidades, refletindo a trajetória acadêmica dos organizadores Luiz Felipe Monteiro Seixas e Pablo Leurquin. Formados pela Universidade Federal do Rio Grande do Norte, realizaram Pós-Graduação e lecionaram em diversas instituições antes de se fixarem na Universidade Federal de Pernambuco e na ... Leer más

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  • Global Strategic Management

    Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global ... Leer más

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  • Escutas do indizível

    a urgência subjetiva dos universitários

    O crescimento vertiginoso de casos de tentativas de suicídio vem, há um tempo, assustando a comunidade acadêmica. A mobilização para entender e atuar nesse cenário constatou, a priori, que a universidade é um microcosmos complexo que reproduz disputas de poder, com inevitáveis tensões e conflitos – muitas vezes, o resultado é intenso sofrimento psíquico. Nesse cenário, o Programa de Saúde Mental e ... Leer más

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  • Regulação econômica no mercado de capitais e na indústria do petróleo e gás natural

    assimetrias de informação, cooperação institucional e proteção do investidor

    A presente obra tem como propósito examinar determinados aspectos regulatórios inerentes ao mercado de capitais e à indústria do petróleo e gás brasileira, com especial ênfase na regulação da informação. A principal problemática diz respeito aos desequilíbrios ou assimetrias informacionais existentes entre ambos os mercados (o de capitais e o petrolífero) e como tais assimetrias afetam o ... Leer más

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    Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The ... Leer más

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  • Entrepreneurship, Leadership and Management

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  • Management, Leadership and Operations

    This book provides a one-of-a-kind comprehensive comparative survey of management, leadership and operational practices and research covering countries from all over the world, both developed and developing. Countries and regions included in the survey include the United States, the United Kingdom, Japan, Germany, France, Switzerland, Nordic Europe, Israel, Israel, China, India, Vietnam, Mexico, ... Leer más

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  • Winning in Emerging Markets

    A Road Map for Strategy and Execution

    The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of ... Leer más

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  • Understanding Media Economics

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  • Global Marketing

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    This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets ... Leer más

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  • Redefining Global Strategy, with a New Preface

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  • The New Global Road Map

    Enduring Strategies for Turbulent Times

    What Globalization Now Means for Your BusinessExecutives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty?In The New Global Road Map, Pankaj Ghemawat separates fact from fiction by ... Leer más

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