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  • Starting Over: One Guy, Two Perspectives on Losing a Job and Finding a New One

    de Ed Tazzia ...
    When the author lost his job he was devastated. How could this happen? His credentials were perfect. His performance was excellent. How could he be the one to lose his job?Starting Over is one man's story about the process of dealing with losing a job and then finding a new one. It deals with both the emotional roller coaster that is a job search and the key learnings gained from the process. ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Crafting Persuasion

    The Leader's Handbook to Change Minds and Influence Behavior

    Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization?It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world’s best marketing organizations.Crafting Persuasion describes the ABCDE ... Leer más

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  • Work Rules!

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    **A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Leer más

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  • Second-Act Careers

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    A career guide that rethinks the golden years, this handbook offers 50+ income models for creating flexible, fulfilling, and profitable work during the encore stage of one’s career.RETHINK YOUR RETIREMENTFor many people, retirement is no longer a trifecta of golf, grandkids, and gardening—it’s an opportunity for new pursuits that involve both earning income and exploring personal passions. If you ... Leer más

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  • Blue Ocean Shift

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  • No Thanks, I'm Just Looking

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    Secrets of the trade from the master of retail selling and sales trainingNo Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's ... Leer más

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  • Flip the Funnel

    How to Use Existing Customers to Gain New Ones

    de Joseph Jaffe ...
    Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Leer más

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  • Uncommon Service

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    Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic ... Leer más

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  • Reengineering Retail

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    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

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  • Jobs to Be Done

    A Roadmap for Customer-Centered Innovation

    In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Leer más

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  • Restoring the Soul of Business

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    How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity ... Leer más

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  • Getting from College to Career Revised Edition

    Your Essential Guide to Succeeding in the Real World

    The third edition of the essential guide for college students and recent graduates to help you prepare for starting your career—now revised and updated for Gen Z to reflect the realities of the current job marketHow do you get a job without experience and get experience without a job? It’s the question virtually every college student and recent graduate faces. With the rise of hybrid work, ... Leer más

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