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All You Can Pay

How Companies Use Our Data to Empty Our Wallets

de Anna Bernasek, D.T. Mongan ...

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna ... Leer más

$13.99 USD

Disponible también en: Audiolibro

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna
... Leer más

Disponible también en: Audiolibro
Audiolibro

All You Can Pay

How Companies Use Our Data to Empty Our Wallets

de Anna Bernasek, D.T. Mongan ...

Narrado por Tavia Gilbert ...

Completo

7 hora 54 minutos

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most ... Leer más

$29.99 USD

Disponible también en: eBook

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most
... Leer más

Disponible también en: eBook

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

de Ben Horowitz ...

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Leer más

$15.99 USD

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very
... Leer más
David and Goliath

Underdogs, Misfits, and the Art of Battling Giants

de Malcolm Gladwell ...

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have ... Leer más

$11.99 USD

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have
... Leer más
Strings Attached

Untangling the Ethics of Incentives

de Ruth W. Grant ...

The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are ... Leer más

$32.39 USD

The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are
... Leer más
Contemporary Security Management

de John Fay ...

Contemporary Security Management, Third Edition teaches security professionals how to operate an efficient security department and how to integrate smoothly with other groups inside and outside their own organizations. Fay demonstrates the specifics of security management: - how to organize, plan, develop and manage a security operation. - how to identify vulnerabilities. - how to determine the ... Leer más

$49.99 USD

Contemporary Security Management, Third Edition teaches security professionals how to operate an efficient security department and how to integrate smoothly with other groups inside and outside their own organizations. Fay demonstrates the specifics of security management: - how to organize, plan, develop and manage a security operation. - how to identify vulnerabilities. - how to determine the
... Leer más
The Marketing Mavens

de Noel Capon ...

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few ... Leer más

$5.99 USD

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few
... Leer más
Neuroscience of Preference and Choice

Cognitive and Neural Mechanisms

Edición de Raymond J. Dolan, Tali Sharot ...

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences ... Leer más

$74.99 USD

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences
... Leer más
The Essentials of Marketing Research

de Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon ...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing ... Leer más

$115.99 USD

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing
... Leer más
Matters of Life and Data

The Remarkable Journey of a Big Data Visionary Whose Work Impacted Millions (Including You)

de Charles D. Morgan ...

Thanks to Edward Snowden and the N.S.A., "Big Data" is a hot---and controversial---topic these days. In Charles D. Morgan's lively memoir, "Matters of Life and Data", he shows that data gathering itself is neither good nor bad---it's how it's used that matters. But Big Data isn't the whole story here---Morgan is also a champion race car driver, a jet pilot, and an all-around gadget-geek-turned ... Leer más

$8.99 USD o gratis con Kobo Plus

Thanks to Edward Snowden and the N.S.A., "Big Data" is a hot---and controversial---topic these days. In Charles D. Morgan's lively memoir, "Matters of Life and Data", he shows that data gathering itself is neither good nor bad---it's how it's used that matters. But Big Data isn't the whole story here---Morgan is also a champion race car driver, a jet pilot, and an all-around gadget-geek-turned
... Leer más
Introduction to Homeland Security

Principles of All-Hazards Risk Management

de George Haddow, Jane Bullock, Damon P. Coppola ...

Bullock, Haddow, and Coppola have set the standard for homeland security textbooks, and they follow up their #1-selling third edition with this substantially improved version. Students will value the decades of experience that the authors bring to their analysis, and the new edition offers still more research-based data to balance the field-tested practical information included in each chapter. ... Leer más

$66.99 USD

Bullock, Haddow, and Coppola have set the standard for homeland security textbooks, and they follow up their #1-selling third edition with this substantially improved version. Students will value the decades of experience that the authors bring to their analysis, and the new edition offers still more research-based data to balance the field-tested practical information included in each chapter.
... Leer más
High Wire

The Precarious Financial Lives of American Families

de Peter Gosselin ...

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we ... Leer más

$11.99 USD

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we
... Leer más

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All You Can Pay

All You Can Pay

La gente que leyó estos también disfrutó

The Hard Thing About Hard Things

David and Goliath

Strings Attached

Contemporary Security Management

The Marketing Mavens

Neuroscience of Preference and Choice

The Essentials of Marketing Research

Matters of Life and Data

Introduction to Homeland Security

High Wire

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